5 ways you’re hurting account performance when it comes to RSAs
Martech
OCTOBER 13, 2022
This action offers on average a 7% lift in conversions at a similar cost per conversion. Testing responsive search ads by conversion rate. The bottom line is the ETA ad delivers fewer conversions, primarily because it gets so many fewer impressions. New way: Focused on conversions within CPA or ROAS limits.
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