5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Ad Monsters
FEBRUARY 25, 2023
Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. How to Pick the Right DSP to Perform All These Actions?
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