MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. This results in higher conversion rates and a stronger return on investment for B2B marketers. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Kevel

MARCH 28, 2022

Many large ad platforms such as Google’s and Facebook’s employ this, though, because it appeals to performance-focused advertisers. Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Here, advertisers pay only for a conversion event, such as a purchase or app download.

CPC 52

CPC CPM CPA Impressions 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52