What are Online Advertising Metrics and KPIs
Ad Ops Hero
JANUARY 25, 2021
Advertising Metrics. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000). Bounce Rate : This is a percentage of visitors left the web page without taking any actions. Formula : Conversion Rate = Total conversions / visits x 100.
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