Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

SEPTEMBER 22, 2023

Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Lead Conversion Rate : This measures the percentage of visitors who take a specific action to become sales-qualified leads, such as signing up for a newsletter or downloading a gated resource.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

MARCH 14, 2025

This led to increased brand awareness, more qualified leads, and a decreased CPL. Businesses should focus on targeting keywords that drive conversions rather than just boosting page views. Metrics like engagement, lead generation, and conversion rates are more valuable than raw traffic numbers. This is where we can help.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Here, advertisers pay only for a conversion event, such as a purchase or app download. This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). ROS banner with country targeting. $3.

CPC 52

CPC CPM CPA Impressions 52