The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024
Single Grain
DECEMBER 8, 2023
Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. Note: Just be careful if you decide to use Lookalike audiences.
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