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Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, richmedia, and more.
The most popular ad networks tend to be the ones that deliver the most creative formats, such as richmedia, interstitials, and rewarded video. Rewarded video ads have been shown to have higher click-through rates and conversionrates when compared to standard in-app ads.
Key Services: Understanding business goals and objectives, then mapping out the best digital customer strategy and ad platforms. Analyzing the quality and conversionrates of the leads generated. Finding ways to optimize the sales funnel to reduce the cost per conversion. Setting up and running the new ad strategy.
Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or richmedia), while programmatic advertising is the automated method used to buy and place those ads. Continuous creative testing helps improve engagement and conversionrates over time. hovering, expanding).
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