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AI-powered martech news and releases: February 20

Martech

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. monday.com announced the general release of monday service, an enterprise service management platform.

MarTech 84
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . The campaign saw a 65% click-through rate and a 33.6%

Marketing 111
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98
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How to Improve Your Amazon Ads to Increase Sales

Single Grain

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. 9 Advanced Conversion Tactics.

Video Ads 110
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. Check out this guide to learn more about YouTube SEO.

Marketing 108
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Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

Digiday

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Especially if you’re really focused on SEO and that doesn’t necessarily [get] users to come back.”.

Media 68
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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.