Conversion Rate Direct Data ROI 
Martech
JANUARY 13, 2022
Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.
MNTN
MARCH 19, 2024
Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. Engagement Rate : For interactive ads, the percentage of users who interacted with the ad beyond just clicking (e.g.,
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