The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Understanding these changes can help optimize marketing strategies.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

Single Grain

AUGUST 21, 2023

What are free to paid conversion rates? Among these metrics, the “free to paid conversion rates” stands out as a particularly telling indicator for businesses, especially those operating in the SaaS (Software as a Service) space. Work With Us What Is a Free to Paid Conversion Rate?

Conversion Rate 52

Conversion Rate Conversion Education Communications 52

Single Grain

APRIL 14, 2025

In the world of Account-Based Marketing (ABM), the landing page is where potential conversions live or die. While personalized LinkedIn ads can drive impressive click-through rates, without equally personalized landing pages, those valuable clicks often fail to convert into meaningful business opportunities.

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The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Effective use of emotional contagion can enhance the overall impact of marketing campaigns.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96

The Ad Tech Blog

SEPTEMBER 18, 2024

Understanding the role of mirror neurons in consumer behavior can provide valuable insights for marketing professionals. This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. What Are Mirror Neurons?

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

Ad Rants

MAY 28, 2024

In today's digital era, where content reigns supreme, visual storytelling is a dynamic strategy within digital marketing services. Most importantly, this universality becomes highly relevant to the current sense of the multinational market, which is connected by digital platforms.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

Marketing 131

Marketing Conversion Rate MarTech Education 131

Martech

FEBRUARY 20, 2025

It provides AI-generated demographic insights, including age, gender, income, education location. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy. Semcasting introduced Identity ToolBox, a data discovery platform for marketers.

MarTech 78

MarTech Demand Side Platform Machine Learning Conversion Rate 78

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Dig deeper: 7 tips for using marketing automations to drive leads 3. Click-through rates: Identify content that resonates most strongly. Conversion rates: Prioritize automations linked to revenue. Time-sensitive promotional offers.

Click Through Rate 99

Click Through Rate Non-Profit Impressions Conversion Rate 99

Ad Badger

JUNE 20, 2024

SUBSCRIBE In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on. Read More How Can Product Images on Amazon Boost Conversion Rates? The PPC Den Podcast] The post How Can Product Images on Amazon Boost Conversion Rates?

Conversion Rate 52

Conversion Rate Conversion Marketing Education 52

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. What Is SaaS?

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 134

Marketing SEO ROI Conversion 134

The Ad Tech Blog

APRIL 30, 2024

Furthermore, the integration of AR with existing digital marketing tools and social media platforms has allowed for seamless implementation of AR campaigns and effective tracking of user engagement and interaction metrics. Each market may have different user behaviors, technological adoption rates, and interactions with AR content.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience. This issue is often due to a lack of emotional engagement.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. This approach can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. has launched.

Marketing 133

Marketing Education Communications Entertainment 133

Single Grain

JUNE 21, 2023

Whether you’re a beginner or looking to advance your knowledge, we all need to learn digital marketing – and keep learning to make sure we’re up on the ever-evolving trends. In this post, we’ll explore effective methods to learn digital marketing in 2023 and provide practical tips from industry experts.

Marketing 98

Marketing Conversion Rate SEO Education 98

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

Marketing 119

Marketing ROI Audience Media 119

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Engagement rate ranking: How your ad’s expected engagement rate compares with ads competing for the same audience.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

The Ad Tech Blog

APRIL 26, 2024

The ability to adapt in real-time to users’ changing needs presents a significant advantage in the fast-paced world of digital marketing. It not only impacts the user experience but also affects advertisers’ return on investment, making it a critical issue in digital marketing. How does an AUI improve digital advertising?

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

The Ad Tech Blog

JULY 12, 2024

Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs. How can AI improve ad performance?

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech Series

OCTOBER 26, 2022

There’s always space for improvement in the marketing sector, even if your marketing material is working well. Continue reading to learn about some of the most effective techniques to grow your marketing material and boost organic search rankings. Ways To Scale Your Content Marketing. Writing Blogs –.

SEO 113

SEO Marketing Conversion Rate Education 113

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Book My Free NFT Marketing Consultation. Related Content: * What Is Blockchain Digital Marketing? *

Non-Profit 131

Non-Profit Marketing SEO Education 131

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Click Through Rate 75

Click Through Rate Conversion Conversion Rate Audience 75

The Ad Tech Blog

JUNE 6, 2024

Advanced analytics tools can help marketers optimize ad spend and resource allocation. Integrating data from various sources provides a comprehensive view of marketing efforts and their outcomes. It enables advertisers to sift through this data, identify valuable insights, and apply them to enhance their marketing strategies.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JUNE 5, 2024

Personalization: AR allows for personalized marketing experiences, tailoring content to individual consumer preferences and behaviors. Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Updated September 2023.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. 12 Best Email Marketing Tips to Maximize SaaS ROI. 1) Set Clear Goals.

Marketing 105

Marketing Click Through Rate Conversion Rate Conversion 105

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Marketing 98

Marketing SEO Conversion Rate Audience 98