Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

First-Party Cookies 109

First-Party Cookies Cookies Retargeting A/B Testing 109

Single Grain

NOVEMBER 28, 2023

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Brands can use zero-party data to segment their customer base and create targeted marketing campaigns.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.

SEO 114

SEO Conversion Rate ROI Conversion 114

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It can help you have better ads created on your behalf, improve conversion rates, and more. Audio/podcast inventory. Connected TV. Google ads.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Martech

MARCH 7, 2024

We see great click-through rates and conversion rates from Bing. With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.”

Cookies 116

Cookies GDPR Click Through Rate Advertising 116

Single Grain

JANUARY 15, 2024

Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. Pixel is a piece of Javascript that collects first-party cookies. This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52