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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversionrates from Bing.
Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversionrates. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.
Do conversionrate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversionrate, proving that the personal touch works. Brands can use zero-party data to segment their customer base and create targeted marketing campaigns.
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