Remove Conversion Rate Remove Food Remove Retargeting
article thumbnail

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. 4) Opened Up Retargeting to ALL Products.

Food 105
article thumbnail

How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Boost Conversions with Your Article’s Featured Image

Single Grain

Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. 4) Reuse the Image in On- and Off-site Retargeting Content. The Difference Between Retargeting and Remarketing. How Remarketing Can Help Increase Conversions.

article thumbnail

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Monitoring the Campaign : Keep track of how your campaign is performing.

article thumbnail

Are You New to Connected TV? Here’s What You Need To Know.

MNTN

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS) , cost per acquisition (CPA) , conversion rates and more. Another bonus?

article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. bag of pet food is likely to run out or guess that the kids’ swimsuits you bought early last summer don’t fit anymore (because they don’t).

article thumbnail

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.