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The Role of Mirror Neurons in Consumer Behavior

The Ad Tech Blog

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. They play a crucial role in empathy and imitation.

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8 Tactics for an Effective YouTube Social Media Strategy

Ad Rants

For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Identify your target audience.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. How a Brand Persona Plays Into Effective ROI. * Conclusion.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering.

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7 Best Mobile Ad Optimization Strategies

Monetize More

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

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The Role of Color Psychology in Neuroaesthetics

The Ad Tech Blog

For example, blue is often used by financial institutions to evoke trust and stability, while red is used by fast-food chains to stimulate appetite and excitement. This can lead to more personalized and targeted marketing strategies, resulting in higher conversion rates and customer satisfaction.