The Ad Tech Blog

JULY 12, 2024

By understanding consumer preferences and behaviors, companies can deliver more relevant ads, increasing engagement and conversion rates. With increasing regulations like GDPR and CCPA, companies must ensure they handle consumer data responsibly.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

The Ad Tech Blog

MAY 1, 2024

Adhering to regulations such as the General Data Protection Regulation ( GDPR ) is essential to protect user privacy and build trust. This can lead to suboptimal personalization, where ads are not as effectively tailored to individual users as they could be, resulting in lower engagement and conversion rates.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Non-PII examples include cookies, IP addresses and device identifiers.

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Marketing Conversion Rate Click Through Rate Cookies 102

Martech

MARCH 27, 2023

Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Consumer privacy is also a significant consideration.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech

APRIL 21, 2022

“If you want to evolve in a world that is GDPR-compliant, other solutions tend to take short-cuts. ” Results confirmed by Inkbox include: A 440% increase in conversion rate with website personalization. A 69% average increase in cold start conversion rate.

Conversion Rate 108

Conversion Rate Click Through Rate Conversion GDPR 108

Martech

JULY 1, 2024

Ensure compliance with data privacy regulations, such as GDPR or CCPA, and obtain proper consent from customers for data processing. Improved personalization: By tracking website behavior and capturing customer information, you can personalize marketing efforts, leading to higher engagement and conversion rates.

MarTech 107

MarTech Conversion Rate GDPR Marketing 107

Martech

OCTOBER 30, 2023

For every story of soaring leads and conversion rates, there are also tales of strategies that missed the mark. Plus, research shows personalized experiences lift key metrics like revenue, conversion rates and customer lifetime value. It makes customers feel understood and valued, fostering lasting brand loyalty.

Conversion Rate 119

Conversion Rate Cookies A/B Testing MarTech 119

Single Grain

JULY 21, 2021

One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate. The publication of the General Data Protection Regulation ( GDPR ) has forced online businesses to adopt more robust data privacy policies, Google being no exception.

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Conversion CPA GDPR SEO 111

Martech

JANUARY 13, 2022

Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Lead management. Marketing and sales coordination is also supported via lead and account intelligence and engagement blueprints in the platform.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech

FEBRUARY 19, 2024

Your organization needs to ensure the integrated CRM and marketing automation systems comply with relevant data privacy and security regulations, such as GDPR or CCPA. Track metrics such as lead conversion rates, customer acquisition costs and campaign ROI to identify areas for improvement and optimization.

Marketing 117

Marketing Communications MarTech ROI 117

Single Grain

JUNE 23, 2020

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. But you can also add small pop-ups, global scrolling ads or even a full-screen pop-up, depending on how aggressive you want to be – and what conversion rates you've tracked.

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SEO Marketing Pop-Up Conversion Rate 105

Smart-Hub

NOVEMBER 29, 2023

Conversion Rate This metric specifies the number of users who took the desired action after watching an ad. Measuring the conversion rate is the way to assess the overall effectiveness of advertising efforts. By choosing it, you get a marketplace fully compliant with the latest regulations (GDPR, CCPA, etc.)

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Conversion Rate Conversion Ad Exchange A/B Testing 67

Martech

JANUARY 22, 2024

Previously, contacts that bypassed a stage were omitted from these reports and the conversion rates they included, leading to gaps in data. The addition of company lifecycle stages is particularly useful, offering deeper insights into company-level interactions and conversions.

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Banner eCommerce Cookies MarTech 104

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. Notifications can even include images and CTAs to maximize conversion rates from such efforts: Dive Deeper: .

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. Notifications can even include images and CTAs to maximize conversion rates from such efforts: Dive Deeper: .

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Performance Metrics : Analyze metrics like website traffic, conversion rates on trial sign-ups, and engagement on your SaaS landing pages.

Marketing 98

Marketing SEO Conversion Rate Audience 98

InMobi

MAY 11, 2021

This could then help them calculate the overall conversion rate, to see if people actually went from watching the video to visiting your site to signing up. Benefits of KPI-Based Campaigns KPI-based campaigns are poised to make a comeback, especially on the in-app side.

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Advertising Click Through Rate Viewability Video Ads 52

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Lemonads

OCTOBER 14, 2020

True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages. Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.

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Conversion A/B Testing CPA GDPR 52

illumin

DECEMBER 13, 2024

This opens up new possibilities for hyper-targeted campaigns that are more relevant to each user, leading to better engagement and higher conversion rates. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Oko

MAY 29, 2024

Many places are creating privacy laws, such as the GDPR, that will ban third-party cookies in some cases. This results in better conversion rates at a lower cost, which positions CTV as a premier option in the post-cookie world. .”So, does this mean that Google is just going to kick the can down the road indefinitely?

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

MNTN

AUGUST 23, 2023

Cookieless attribution uses innovative technologies and methodologies to track user interactions and secure conversions. It addresses the limitations of cookie-based attribution while still complying with data privacy laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Smart-Hub

JULY 29, 2024

For example, you will not have to track the conversion rates — that is the task of your demand partners. Besides, the solution is compliant with GDPR, CCPA, and other standards. Otherwise, if it is limited, for example, only to header bidding, you will have fewer opportunities to drive media trading income.

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Its goal is to measure app downloads conversion rates (CPI) without violating users’ privacy. What is cookieless attribution?

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Single Grain

NOVEMBER 3, 2020

There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. Indicators that this may be the right goal for your SaaS: Your conversion rate from organic traffic is highest amongst your acquisition channels. B) Email Blasts.

Marketing 98

Marketing SEO Education Audience 98

Single Grain

DECEMBER 11, 2019

It is also fully GDPR compliant. Completely GDPR compliant and protects user privacy. Possible to use over 70 currencies at the latest conversion rates. High-quality external links are also added. You can create rich snippets to make the page more user-friendly and stand out from the competition in search page results.

SEO 15

SEO GDPR Conversion Media 15

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Ensure that your AI automation practices adhere to the requirements outlined in these regulations.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

DECEMBER 18, 2023

This means designing or using AI algorithms with privacy in mind, adhering to regulations like GDPR , and being clear with customers about AI’s role in processing their data. But trust us on this one, the added measure of security is well worth the cost of a few less conversions.

Marketing 52

Marketing Education GDPR Conversion 52

Ad Ops Hero

MARCH 25, 2023

This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360. Marketers can then assess conversion rates per channel and common conversion paths quickly.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Single Grain

JANUARY 15, 2024

Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. I’ll show you some strategies and tactics you can use to skyrocket your response rates. Our industry-leading solution helps brands like [PROSPECT’S COMPANY] achieve up to a 65% conversion rate through better cold email outreach. Dive Deeper: .

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Banner ROI Audience Conversion 103

Monetize More

JUNE 26, 2023

Future-Proofed Compliance By integrating with CMPs and the TCF, publishers ensure they are compliant with current regulations like the GDPR and well-positioned for any future changes. Your ads will seem more personally relevant, leading to higher engagement and conversion rates. Measure consent impact.

ROI 52

ROI Ad network Ad Tech Conversion 52

Lemonads

NOVEMBER 22, 2020

It’s true that the new regulations have lowered conversions, but this has encouraged affiliates to find other avenues, reducing competition in the mobile content industry at the same time. Marketers that take the time to understand regulations like the GDPR can make the right adjustments and create mobile campaigns that produce great results.

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Affiliates Entertainment Conversion Conversion Rate 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. This can lead to higher conversion rates and a better return on investment for advertisers. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link].

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Ad network Ad Exchange Demand Side Platform Impressions 52