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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates.

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Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. By tracking metrics such as click-through rate, cost per click, and conversion rate, businesses can evaluate the effectiveness of their landing page optimization efforts.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. But it requires ongoing budgets for ads and specialists. Source: linkedin.com #7.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

By making the buying process easier, you can increase conversion rates. 9) Use Geo-Targeting for Ads Geo-targeting helps to target people with Facebook lead ads based on their physical location, which includes region, country, state, city, and district.

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How to control Performance Max campaigns

Martech

And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting. With automated bidding, you should be able to get conversions at the right price, even in locations that traditionally underperform. Source (Optmyzr internal data from May 2022.