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Influx Marketing Wins 2022 Award for Best Healthcare Provider Website

Martech Series

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. Marketing Technology News: Marketers’ Next Moves as the “User Experience” Dies Down.

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Aligning martech with your business strategy: Your blueprint for success

Martech

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

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Using mobile measurement partners to drive bookings: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

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Amobee expands partnership with CPG analytics and intelligence provider

Martech

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

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Invoca Announces New Capabilities to Help Brands Drive Customer Acquisition and Retention in a Challenging Economy

Martech Series

This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues. It’s had a huge impact on our conversion rate. Our reps’ conversion rates have gone up 100%.” Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam.

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XSELL Technologies Announces Partnership with Five9 to Deliver Results that Matter

Martech Series

Working together, Five9 and XSELL partnered to deliver real results to a healthcare customer, in the form of $6.9 million in annual incremental profit, an 11% increase in conversion rate and a 52% increase in appointments booked by agents. “We

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New Bluecore Benchmark Report Reveals that the Majority of Retailers’ Revenue Lies with Existing Shoppers

Martech Series

open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp.

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