The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. This approach can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. But when marketers start using generative AI to motivate people to engage and take action with their brand, they will truly be dazzled by the potency of this technology.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Ad Monsters

NOVEMBER 18, 2024

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech Series

SEPTEMBER 6, 2022

ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion -driving online shopping experiences for anonymous website visitors, announced it has raised $28 million in Series C funding from SignalFire, with participation from Norwest and other existing investors.

Machine Learning 73

Machine Learning Conversion Rate Marketing Conversion 73

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 120

Marketing SEO Retargeting Conversion 120

The Ad Tech Blog

APRIL 29, 2024

Key metrics include engagement rates, conversion rates, and ROI. The brand’s success hinges on its ability to tap into the latest fashion trends and quickly bring them to market, appealing to a broad audience looking for affordable, trendy apparel. How can brands measure the success of social commerce campaigns?

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Ad Ops Hero

SEPTEMBER 7, 2024

In the competitive landscape of marketing, data reigns supreme. Marketers are constantly seeking innovative ways to harness the power of customer data to drive targeted campaigns, personalized experiences, and ultimately, increase ROI. Enter Customer Data Platforms (CDPs) - the backbone of modern marketing strategies.

Marketing 52

Marketing Machine Learning Conversion Rate ROI 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Digiday

SEPTEMBER 24, 2024

This is the thesis that Business Insider’s chief subscriptions officer Katie Friedman had when she joined the company last year: A smart paywall that uses machine learning can increase conversion rates and, ultimately, boost the total revenue yielded from online audiences. Continue reading this article on digiday.com.

Conversion 73

Conversion Machine Learning Conversion Rate Audience 73

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Machine Learning 111

Machine Learning Click Through Rate A/B Testing Conversion Rate 111

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

A/B Testing 107

A/B Testing Marketing Machine Learning Retail 107

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. By obsolete, they mean having bots market to other bots. Omilia’s Pathfinder is designed to reduce conversational AI deployment times. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

MarTech 106

MarTech Machine Learning Conversion Rate Conversion 106

The Ad Tech Blog

JULY 13, 2024

Introduction Understanding the connection between mirror neurons and emotional branding can revolutionize how you approach marketing strategies. Emotional branding can differentiate your brand in a competitive market. In the context of marketing, mirror neurons can be leveraged to create emotional connections with consumers.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Ad Rants

JULY 25, 2022

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. With the rise of data-driven marketing, PPC ads are becoming more and more personalized. It's also a good way to boost sales and increase conversion rates. More personalized PPC ads.

Machine Learning 256

Machine Learning Mobile Search Conversion Rate Conversion 256

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

Machine Learning 103

Machine Learning Advertising Cookies Conversion Rate 103

Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Marketing Technology News: Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3. Niraj Aswani, CTO and Co-Founder, Klevu.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

The Ad Tech Blog

APRIL 26, 2024

The ability to adapt in real-time to users’ changing needs presents a significant advantage in the fast-paced world of digital marketing. It not only impacts the user experience but also affects advertisers’ return on investment, making it a critical issue in digital marketing. How does an AUI improve digital advertising?

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

Media 107

Media Advertising Conversion Rate Brand Lift 107

The Ad Tech Blog

JUNE 23, 2024

User fatigue from over-personalization is a growing concern in the advertising and marketing industry. This article explores the causes, impacts, and solutions to this issue, providing valuable insights for marketing managers and digital marketing specialists. This often leads to lower open rates and higher unsubscribe rates.

Machine Learning 130

Machine Learning Click Through Rate Conversion Rate Education 130

The Ad Tech Blog

SEPTEMBER 11, 2024

Understanding the role of color psychology in neuroaesthetics can significantly enhance advertising and marketing strategies. This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. The VRM platform brings marketing automation to thousands of media publishers and solves challenges across the full visitor journey. As good as GPT is, there’s no substitute for testing and analyzing the data.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 125

Marketing CPL Machine Learning CPC 125

Martech Series

FEBRUARY 26, 2023

Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. This unprecedented level of optimization removes the need for manually optimizing each web page, freeing up time and money to focus on more pressing tasks like content marketing. The New World of SEO 2.0

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Martech Series

JULY 25, 2022

Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022. Promoted and Marketplaces.

Machine Learning 82

Machine Learning Conversion Rate Conversion Education 82

The Ad Tech Blog

APRIL 8, 2024

AI is making marketing tools more intelligent, enabling personalized customer interactions at scale, and providing deeper insights into consumer behavior, thus driving campaign efficiency and effectiveness. A martech stack refers to the collection of technology tools marketers use to streamline and enhance their marketing processes.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Aronson Ads

DECEMBER 20, 2022

Keeping their proverbial “backyard” can’t be understated, with so much competition not only trying to secure their own territory, but grab new market share as well. This allows you to show to more customers and, depending on your set goals, obtain more conversions. Machine Learning. Google has a solution.

Machine Learning 95

Machine Learning Conversion Rate Conversion Audience 95

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Ad Monsters

JANUARY 31, 2024

In this challenging environment, marketers need a metric that helps them understand how much their advertising campaign resonates with consumers and how it can be optimized to maximize performance. One significant need by marketers today is to demonstrate a clearer link between their advertising strategies and business results.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 102

Conversion Machine Learning A/B Testing Conversion Rate 102

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales?

Machine Learning 118

Machine Learning Click Through Rate Conversion Conversion Rate 118

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. uses genAI and machine learning to analyze intent data and tailor outreach to prospects.

MarTech 117

MarTech Machine Learning Conversion Conversion Rate 117

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. But it’s not just marketing, he emphasized. “We

Marketing 110

Marketing Machine Learning Conversion Rate eCommerce 110

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. ” But it’s not just marketing, he emphasized.

Marketing 124

Marketing Machine Learning Conversion Rate eCommerce 124

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 106

Marketing SEO A/B Testing Communications 106