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5 content killers that ruin results — and how to fix them

Martech

Example Weak statement: Learn the basics of SEO strategy. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Go beyond explaining what your content covers to articulate why it matters. Takeaway Use the So what?

Education 114
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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Sometimes this neglect even goes as far as copying and pasting the exact product descriptions provided by the manufacturer. Not paying enough attention to your product pages and their alignment with your SEO strategy is a huge missed opportunity. Get My Free E-commerce SEO Marketing Plan . Target the Right Keywords.

SEO 115
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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

However, Magento isn’t the easiest e-commerce platform to work with when it comes to SEO. If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Monitors nearly every imaginable SEO parameter.

SEO 15
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Enterprise Local SEO: How It Works and Why It’s Important

Single Grain

Most enterprises already do some form of local SEO, such as claiming their Google Business profile. But beyond that, are you investing in a local SEO strategy? This guide will explain the importance of local SEO for enterprises, how the local customer journey differs, and how to build an effective campaign.

SEO 52
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How Does Attention Affect Revenue? Real Data Findings

Single Grain

This also leads to companies using bad marketing practices , such as parasite SEO and parasitic partnerships. The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52
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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. . * Why You Should Run SEO Tests. 8 SaaS Marketing Trends You Can’t Ignore in 2020.

SEO 119
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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

Research by Bowery Capital found that vertical SaaS companies in the manufacturing, cannabis , transport and drones industry are likely to see continued opportunities: Here are other key findings in the research: The restaurant industry is not ideal for vertical SaaS because of its small market, limited growth and increased competition.