Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! ” The good news is that there are a massive number of things in marketing and sales that can be automated. How will AI martech affect the buyer experience? When means outweigh ends.

MarTech 100

MarTech Pop-Up Conversion Rate Marketing 100

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 109

Conversion Rate A/B Testing Conversion Click Through Rate 109

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is.

MarTech 120

MarTech ROI Conversion Rate Marketing 120

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 124

Marketing SEO Retargeting Conversion 124

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 131

A/B Testing Marketing Pop-Up Conversion Rate 131

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 116

A/B Testing Marketing Conversion Rate ROI 116

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots.

MarTech 106

MarTech Finance Conversion Rate Conversion 106

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Here’s why DOOH is the ticket to this summer’s marketing success. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates. Are you getting the most from your stack?

Advertising 113

Advertising Marketing Conversion Rate Audience 113

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Increased conversion rates. Improved brand awareness. Targeted return on campaign spend.

ROI 111

ROI Marketing Conversion Rate Brand Awareness 111

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Marketing 108

Marketing Conversion Rate MarTech Conversion 108

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing 109

Marketing Click Through Rate Communications ROI 109

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

A/B Testing 110

A/B Testing Control Group Marketing Conversion Rate 110

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 114

Marketing Finance Conversion Rate MarTech 114

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 112

Conversion Rate MarTech Conversion Marketing 112

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 61

MarTech A/B Testing Marketing Conversion Rate 61

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 128

Marketing Retail Retargeting Conversion Rate 128

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. I’m not a coder. I’d like you to perform the following tasks: 1.

Conversion Rate 130

Conversion Rate Click Through Rate Conversion CPM 130

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

MarTech 76

MarTech Demand Side Platform Machine Learning Conversion Rate 76

Martech

JANUARY 22, 2025

But marketers who are turned off by cold email strategies should be careful about lumping Clay in with other tools often mentioned by the mass cold emailing crowd. All of this data helps marketers tailor their outreach to the prospects at these accounts. Processing.

Marketing 110

Marketing Conversion Rate Conversion Audience 110

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Click Through Rate 105

Click Through Rate Conversion Rate Impressions Communications 105

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” People don’t seem to be sure about what works any more.

Marketing 114

Marketing CPC Cookies Conversion Rate 114

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. So open rates became inflated and opens became less reliable in terms of metrics.

Marketing 112

Marketing Click Through Rate Conversion Rate Education 112

Martech

APRIL 13, 2022

Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.

Conversion Rate 100

Conversion Rate Conversion MarTech Marketing 100

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

Media 120

Media Advertising Conversion Rate Machine Learning 120

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Optimizing marketing campaign performance. But these can include: Increased engagement rates. Higher conversion rates. Improved customer loyalty.

Conversion Rate 91

Conversion Rate ROI Conversion eCommerce 91

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. appeared first on MarTech. Sales teams are expensive. They put pressure on buyers to act.

Non-Profit 120

Non-Profit Click Through Rate Impressions Conversion Rate 120

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. While AI can help identify your ideal customers, you must go old school to nurture them.

Conversion Rate 106

Conversion Rate Click Through Rate A/B Testing Conversion 106

Martech

JULY 15, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

ROI 110

ROI Conversion Rate MarTech Marketing 110

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 69

Marketing A/B Testing SEO Conversion Rate 69

MNTN

FEBRUARY 10, 2023

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Determine if inbound marketing (e.g.,

Marketing 66

Marketing ROI Conversion Rate Conversion 66

Martech

JANUARY 9, 2025

It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.

Retail 110

Retail Machine Learning Conversion Rate eCommerce 110

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

SEPTEMBER 24, 2024

After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview. IRCODE previously announced outdoor ad scanning capabilities for the out-of-home market. The backend UI allows for marketers to easily drag and drop shoppable products to build out and manage this experience for viewers.

Video Ads 108

Video Ads Conversion Rate MarTech Conversion 108

Martech

JANUARY 30, 2025

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. Here is a comprehensive, four-step guide to local marketing success. Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel.

Marketing 85

Marketing Pop-Up Conversion Rate Audience 85

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

MarTech 114

MarTech Marketing Conversion Rate Brand Awareness 114

Martech

OCTOBER 29, 2024

For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” So, when major events like elections occur, marketers should take stock of which customers are affected and adjust spending in emerging channels like CTV.

CPM 114

CPM Conversion Rate Ad Space Conversion 114