Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 118

ROI MarTech Conversion Rate Marketing 118

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. AA, are relevant?

MarTech 111

MarTech Conversion Rate GDPR SEO 111

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Building strong collaborations, especially between the marketing and IT teams.

MarTech 115

MarTech Conversion Rate eCommerce Conversion 115

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. By obsolete, they mean having bots market to other bots. Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 112

MarTech Machine Learning Conversion Rate Conversion 112

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 105

MarTech Conversion Rate Finance Conversion 105

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing 138

Marketing Conversion Rate SEO Conversion 138

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

MarTech 117

MarTech Communications Machine Learning Conversion Rate 117

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. It merges AI, hyperpersonalization and user-centric data ownership for marketers. Get MarTech! Dig deeper: What does the future hold for genAI?

MarTech 114

MarTech Conversion Rate Conversion Marketing 114

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! ” The good news is that there are a massive number of things in marketing and sales that can be automated. How will AI martech affect the buyer experience? When means outweigh ends.

MarTech 99

MarTech Pop-Up Conversion Rate Marketing 99

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

MarTech 106

MarTech eCommerce Conversion Rate Healthcare 106

Martech

OCTOBER 9, 2024

Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. To drive real revenue growth, sales and marketing need to work together. Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Sound familiar? The real issue is your teams aren’t aligned.

Conversion Rate 92

Conversion Rate Marketing Communications Conversion 92

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

A/B Testing 121

A/B Testing Conversion Rate Marketing Communications 121

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Get the daily newsletter digital marketers rely on. The customer journey.

MarTech 128

MarTech Conversion Rate Display Advertising SEO 128

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

Marketing 136

Marketing Conversion Rate Conversion Fashion 136

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing 107

Marketing Click Through Rate Communications ROI 107

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 127

Marketing SEO Retargeting Conversion 127

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 131

Marketing Retail Retargeting Conversion Rate 131

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap. Are you getting the most from your stack?

Marketing 126

Marketing Communications Conversion Rate Conversion 126

Martech

JUNE 28, 2024

Interestingly, despite their indecision, this age group also boasts a higher ecommerce conversion rate, suggesting that they are more likely to complete their purchases once they make up their minds. Below are techniques and tips to incorporate into your marketing strategies that will help mitigate decision paralysis.

Marketing 118

Marketing Conversion Rate Conversion eCommerce 118

Martech Series

FEBRUARY 9, 2023

These findings are part of Omnisend’s Email, SMS, and push marketing statistics for ecommerce in 2023 report. Marketing Technology News: C3 AI Commits to Net-Zero Greenhouse Gas Emissions by 2050 Scheduled promotional email campaigns sent by brands increased by 42.3% A conversion rate of 0.8% year-over-year (YoY).

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 91

Conversion Rate A/B Testing Conversion Click Through Rate 91

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. Editorial Director. Read more here.

MarTech 121

MarTech Conversion Rate SEO ROI 121

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

Marketing 128

Marketing Conversion Rate MarTech Education 128

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Marketing 132

Marketing Conversion Rate Conversion ROI 132

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing 133

Marketing Manufacturing Conversion Pop-Up 133

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Marketing 108

Marketing Conversion Rate MarTech Conversion 108

Martech

OCTOBER 6, 2022

Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with a median age of 33. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The name of the game is personalization.

MarTech 97

MarTech Media Conversion Rate Audience 97

Martech

JULY 8, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 116

Conversion Rate Conversion A/B Testing MarTech 116

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 128

Conversion Marketing Conversion Rate Audience 128

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Click Through Rate 116

Click Through Rate A/B Testing Marketing Conversion 116

Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget.

Marketing 126

Marketing ROI Conversion Rate MarTech 126

Martech Series

JULY 18, 2022

Influx Marketing announced that it has received the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 129

A/B Testing Marketing Pop-Up Conversion Rate 129

Martech Series

OCTOBER 31, 2022

Top full-service digital marketing firm, Ignite Visibility, releases media mix modeling tool for competitive benchmarking and forecasting. The elite digital marketing firm, Ignite Visibility, has released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82