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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 117
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Why 2025 is the year for martech optimization, not expansion

Martech

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 108
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Unlock the real value of genAI in martech

Martech

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Source: MartechTribe, Martech Datawarehouse, Oct. Disruptors.

MarTech 121
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AI-powered martech news and releases: July 18

Martech

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. AdLLM Spark is designed to generate high-conversion-rate advertising texts for all major advertising platforms by using real-life ad data.

MarTech 111
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Will AI in martech make buyer experiences better or worse? It depends…

Chief Martech

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! How will AI martech affect the buyer experience? Early-stage SDR and BDR work is hard and, given the generally low conversion rate of cold-calls to closed-won customers, expensive and time-consuming.

MarTech 100
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5 steps to ensure business goals lead your martech strategy

Martech

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Dig deeper: Is it time to clean out your martech stack?

MarTech 121
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The truth about martech in 2025 and how to make it work for you

Martech

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. When a platform promises better conversion rates, measure them. The post The truth about martech in 2025 and how to make it work for you appeared first on MarTech. Reality looks different.

MarTech 107