Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 77

MarTech Demand Side Platform Machine Learning Conversion Rate 77

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. When a platform promises better conversion rates, measure them. The post The truth about martech in 2025 and how to make it work for you appeared first on MarTech. Reality looks different.

MarTech 106

MarTech Finance Conversion Rate Conversion 106

Martech

APRIL 13, 2022

Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.

Conversion Rate 100

Conversion Rate Conversion MarTech Marketing 100

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It provides valuable insights into visitor demographics, engagement, and conversion paths.

Conversion Rate 111

Conversion Rate MarTech Conversion Marketing 111

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Click-through rate (CTR): This tracks how many recipients click on links within the email.

Click Through Rate 105

Click Through Rate Conversion Rate Impressions Communications 105

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Predictive analytics: Marketers can build predictive models using R to forecast future sales, customer lifetime value and churn rates.

A/B Testing 115

A/B Testing Marketing Conversion Rate ROI 115

Martech

SEPTEMBER 19, 2024

Here are the four initial calculators we created and links: The Lead Gen Calculator is designed to help SaaS marketers simulate the ROI of lead generation campaigns by calculating costs, conversions and potential revenue. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

Conversion Rate 129

Conversion Rate Click Through Rate Conversion CPM 129

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 61

MarTech A/B Testing Marketing Conversion Rate 61

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 103

Marketing Conversion Rate MarTech Communications 103

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. While AI can help identify your ideal customers, you must go old school to nurture them.

Conversion Rate 107

Conversion Rate Click Through Rate A/B Testing Conversion 107

Martech

AUGUST 19, 2024

Also, testing different ad formats and placements will help you identify what works best for your target audiences, maximizing the effectiveness of your campaign while driving higher conversion rates. The post The small B2B marketing team’s guide to ABM appeared first on MarTech. Are you getting the most from your stack?

Marketing 111

Marketing Conversion Rate Conversion Click Through Rate 111

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). The post CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4 appeared first on MNTN.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech

SEPTEMBER 30, 2024

And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization. Does one plus one equal three? More iterative adaptation.

Marketing 136

Marketing Conversion Rate SEO Conversion 136

Martech

SEPTEMBER 27, 2024

This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. Ads placed in environments relevant to the target audience are more effective at driving engagement, increasing brand loyalty and leading to higher conversion rates. The impact of brand safety on ROAS is profound. Processing.

Media 120

Media Advertising Conversion Rate Machine Learning 120

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Email: Business email address Sign me up!

Marketing 123

Marketing SEO Retargeting Conversion 123

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 110

A/B Testing Control Group Marketing Conversion Rate 110

Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 113

Advertising Marketing Conversion Rate Audience 113

Martech

OCTOBER 2, 2024

But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates. The post 3 ways to use predictive analytics to make better decisions appeared first on MarTech. Improved customer loyalty. This shifts the focus to the most relevant individual leads. Processing.

Conversion Rate 91

Conversion Rate ROI Conversion eCommerce 91

Martech

JANUARY 9, 2025

It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech. Early adopters and future outlook Early adopters include iHerb, Weee! Processing.

Retail 110

Retail Machine Learning Conversion Rate eCommerce 110

Martech

SEPTEMBER 5, 2024

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). appeared first on MarTech. The vendors included both Obility clients and non-clients. The total spend on the ads was more than $20 million. Processing.

Non-Profit 119

Non-Profit Click Through Rate Impressions Conversion Rate 119

Martech

JULY 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

ROI 109

ROI MarTech Conversion Rate Marketing 109

Martech

OCTOBER 29, 2024

For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” The post Political ad spending shifts regional CTV costs for brands appeared first on MarTech. Non-swing states received 2.2x more versus swing states.

CPM 113

CPM Conversion Rate Ad Space Conversion 113

Martech

SEPTEMBER 24, 2024

After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview. Metrics include engagement time, location, frequency and conversion rates. The post QR code alternative introduces shoppable video ad tool appeared first on MarTech. Why we care. Processing.

Video Ads 107

Video Ads Conversion Rate MarTech Conversion 107

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Marketing organizations struggle to take full advantage of their martech stack’s potential.

MarTech 125

MarTech Conversion Rate Display Advertising SEO 125

Martech

JULY 12, 2024

On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates. The post Salesforce’s Summer 2024 release features time-saving enhancements appeared first on MarTech.

Conversion Rate 103

Conversion Rate Cookies Conversion MarTech 103

Martech

SEPTEMBER 17, 2024

Increased conversion rates. Dig deeper: Unifying projects and products: The power of program management in martech 4. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech. Improved brand awareness. Targeted return on campaign spend. Processing.

ROI 111

ROI Marketing Conversion Rate Brand Awareness 111

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. past-user email campaigns have 3X higher conversion rates versus other email campaigns.

MarTech 121

MarTech Conversion Rate SEO ROI 121

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Show the value of a unified customer view across touchpoints : Integrating data sources can improve engagement and conversion rates. Higher conversion rates and customer lifetime value.

Conversion Rate 86

Conversion Rate Click Through Rate Machine Learning ROI 86

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 108

MarTech Conversion Rate Finance Conversion 108

Martech

JANUARY 22, 2025

Quality intent data helps with timely and relevant outreach, which theoretically increases engagement and conversion rates. The post 6 ways marketers can use Clay to enrich data and build campaigns appeared first on MarTech. Dig deeper: How to choose a data enrichment solution Email: Business email address Sign me up!

Marketing 109

Marketing Conversion Rate Conversion Audience 109

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. KPIs: Campaign open and click-through rates. Lead conversion rates.

Marketing 109

Marketing Click Through Rate Communications ROI 109

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. It uses industry-specific optimization to identify the most effective words and phrases to use within an email and landing page, resulting in a higher conversion rate.

MarTech 112

MarTech Conversion Rate Conversion Marketing 112

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 113

MarTech Conversion Rate eCommerce Conversion 113

Martech

SEPTEMBER 13, 2024

If you find a particular touch in a flow is not performing well, look at recent campaigns with high conversion rates. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. Then, make one of those emails your new touch and see if your flow yields better results. Processing.

A/B Testing 131

A/B Testing Marketing Pop-Up Conversion Rate 131

Martech

JUNE 5, 2024

.” Each segment can be targeted with tailored marketing strategies for higher engagement and conversion rates. Martech expertise : Proficient in martech tools and systems, enabling effective integration and utilization of AI. Governance and tagging : Ensure proper data governance and tagging practices.

MarTech 115

MarTech Communications Machine Learning Conversion Rate 115

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates. This has led marketing teams to focus on boosting lead volume rather than prioritizing quality.

Marketing 114

Marketing Finance Conversion Rate MarTech 114