Martech Series

JUNE 17, 2022

Dynamicweb recently secured another great retail win with a commerce solution delivered to BHG Singapore. The solution won the Retail Award at the Singapore International Business Awards, which honors exceptional international businesses based in Singapore. Dynamicweb recently completed an exciting project with BHG Singapore.

Retail 88

Retail Conversion Rate Communications MarTech 88

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech

OCTOBER 22, 2024

Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. retailers saw a 5% decline in sales. Amazon fared better for conversions than its U.S. In the U.S. Likely not.

Electronics 63

Electronics Retail eCommerce Food 63

Martech

JULY 26, 2022

The crossover appeal has a multiplying effect for awareness and conversion rates. Brands that activated during multiple holiday periods in 2021 saw a four-times higher conversion rate than those brands that only activated during Christmas, according to the Pinterest study. Processing.Please wait. Why we care.

Conversion Rate 103

Conversion Rate Conversion Retail Marketing 103

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 105

Advertising Conversion Rate Conversion Impressions 105

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience. What do you feel will dominate video marketing trends through the year?

MarTech 88

MarTech ROI Audience Media 88

Martech

DECEMBER 13, 2021

Tests with a manufacturer of alcoholic beverages saw a 30% lift in conversion rates and up to 15% reduced acquisition cost. Traditional CPG retailers have found it harder to leverage purchase and loyalty data. The post Amobee expands partnership with CPG analytics and intelligence provider appeared first on MarTech.

Conversion Rate 101

Conversion Rate Healthcare Manufacturing eCommerce 101

Martech

NOVEMBER 13, 2023

More conversions. Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner.” With that in mind, it’s little wonder the tech giant is exploring additional ways to improve ad revenue by collaborating with retail giant Amazon.

Conversion 109

Conversion Advertising eCommerce Conversion Rate 109

Martech Series

JANUARY 3, 2023

“Modern t-commerce is Big Retail’s game to lose.”. Modern t-commerce is Big Retail’s game to lose,” said Montgomery. The post Aluma: 70% of Online Adults Who Have Engaged Shoppable TV Ads Purchased a Featured Product appeared first on MarTech Series. million Pre-Series A Funding. Doug Montgomery.

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Martech Series

SEPTEMBER 29, 2022

Experienced ecommerce marketing leader Courtney Austermehle joins Constructor as the company expands team and customer growth to arm retailers with AI-powered digital merchandising tools. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Constructor’s technology is unlike anything on the market.

eCommerce 84

eCommerce Retail Conversion Rate MarTech 84

Martech Series

AUGUST 11, 2022

Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms. Using Klevu’s headless capabilities, retailers can now seamlessly incorporate Klevu’s advanced search and merchandising solutions on mobile apps, ecommerce websites, and in-store kiosks.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Conversion Rate 101

Conversion Rate Conversion Retail MarTech 101

Martech

NOVEMBER 22, 2021

The idea is that we’re connecting online shoppers with a retail associate who is on the floor either in the showroom or digital store.”. Sky high conversion rates and a growing digital showroom. Said Berger, “We’re seeing the retail landscape shifting to more of a direct-to-consumer model.

Conversion Rate 110

Conversion Rate Conversion Retail eCommerce 110

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. They want an experience.

Conversion Rate 106

Conversion Rate Conversion Retail MarTech 106

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech

SEPTEMBER 18, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing ‘I-want-to-go’ moments: Being the local solution “I-want-to-go” moments focus on location-based searches like “coffee shop near me” or “best hiking trails nearby.” Here are the essential KPIs to monitor. Processing.

Conversion 63

Conversion Conversion Rate Click Through Rate A/B Testing 63

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

SEPTEMBER 20, 2022

Firework, the leading video commerce solution provider, has partnered with GroceryShop to bring a first-of-its-kind livestream shopping studio to the retail conference. “Livestream shopping works best when it’s done in an authentic way—so we’re bringing in real people to have real conversations.”

Conversion Rate 78

Conversion Rate eCommerce Retail Conversion 78

Martech

SEPTEMBER 12, 2024

“The key themes were really around AI, personalization, omnichannel and the sort of correlation between those three,” John O’Melia, Contentsquare’s chief customer officer told MarTech. The retailer has a fixed cadence for messaging customers after they visit a store or make a purchase. Email: Business email address Sign me up!

Education 120

Education Retail Conversion Rate eCommerce 120

Martech Series

NOVEMBER 17, 2022

Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. By now, most shoppers know how coupons work when shopping on retailer websites. For the retailer, it cuts into sales and eats up already slim profit margins. Shoppers love coupons because they save money.

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

JANUARY 18, 2023

Enabling fearless conversions for retailers worldwide. Finally, and critically, Signifyd performs Transaction Risk Analysis (TRA) and identifies if an order qualifies for SCA exemption, reducing unnecessary friction at checkout and improving the conversion rate.

Conversion Rate 86

Conversion Rate Conversion eCommerce MarTech 86

Martech Series

JUNE 16, 2022

Retailers Can Now Predict When to Text Shoppers — And Exactly What They Need to Receive — with Bluecore Mobile. Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech Series

AUGUST 2, 2022

CM Group announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media, has introduced Sailthru Experiences. Sailthru Experiences helps marketers implement and activate their data-driven relationship marketing strategies across media and retail with little-to-no technical experience.

Marketing 91

Marketing Retail Conversion Rate eCommerce 91

Martech Series

AUGUST 1, 2022

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch. .

Click Through Rate 91

Click Through Rate Marketing Food Conversion Rate 91

Martech

JULY 20, 2023

” A Very important partner Very is an online retailer dealing in a wide range of products, from clothing to home and garden to games. And if I go to their careers site, it has to speak to retail staff, head office staff, as well as tech people, etc. ” Get MarTech! appeared first on MarTech. In your inbox.

Conversion Rate 98

Conversion Rate Machine Learning Retail Conversion 98

Martech

JUNE 14, 2024

A global retail company developed a major holiday marketing campaign, expertly imagined by the creative team. Take our brief 2024 MarTech Replacement Survey Halfway through the season, the results became clear: lower-than-expected sales, a failure to resonate and lackluster engagement. Are you getting the most from your stack?

Marketing 122

Marketing Communications Conversion Rate Conversion 122

Martech Series

SEPTEMBER 6, 2022

This massively increases customer acquisition, conversion rates, and revenue for businesses implementing ZineOne. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. Clothing brand experienced a +20% lift in anonymous visitor conversions. ?

Machine Learning 73

Machine Learning Conversion Rate Marketing Conversion 73

Martech Series

JULY 11, 2022

Most retailers continuously review their eCommerce data, taking a closer look at customer behavior to make new discoveries or identify problems in the customer experience. The smartest retailers ask, “why is this happening and what’s driving it?” For example, how does retail frustration manifest and what are its most common drivers?

eCommerce 75

eCommerce Retail Conversion Rate MarTech 75

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. By having all customer data in one place, companies can create a comprehensive view of their customers, leading to better targeted marketing and higher conversion rates.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech Series

AUGUST 31, 2022

BILDIT Finds Development “Suite” Spot to Build Consumer Loyalty and Increase Conversions by 25% with Easy, Affordable and Secure Native M-Commerce App. BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch.

eCommerce 77

eCommerce Retail Banner Conversion Rate 77

Martech

MAY 26, 2022

Guidepoint: Create a campaign targeting elective surgery candidates that generates 1,500 leads that ultimately generate a higher than average conversion rate than the industry average. Industry: Retail. The post Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint appeared first on MarTech.

Marketing 108

Marketing Conversion Rate Electronics Healthcare 108

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. What to know How you calculate conversion rate matters. Get MarTech! In your inbox.

Conversion Rate 115

Conversion Rate Conversion ROI Marketing 115

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

Martech Series

DECEMBER 6, 2022

To stand out brands must exceed the expectations of consumers in product presentation when compared to both physical retail and competing products in the digital sphere. ” Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Jarrett Webb , Technology Director, argo design.

Conversion 87

Conversion Retail Conversion Rate eCommerce 87

Martech Series

OCTOBER 3, 2022

In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Advertisers leveraging UID 2.0 Unified ID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech

MARCH 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. How often should a new small-to-medium retailer post on social media? Understood?

Media 56

Media Retail Conversion Rate Audience 56