The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending. zip codes.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Ad Rants

FEBRUARY 6, 2024

Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. How to Increase Website Traffic through Social Media.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech

MARCH 5, 2025

Assess the importance of a sophisticated social media presence, making social marketing management and integration critical. social media, blogging, SEO) is more important to your organization than outbound (email, SMS). If it’s to improve email efficiency, be prepared with metrics on open rates and clicks.

Marketing 66

Marketing ROI Conversion Rate Conversion 66

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. This tactic requires a high volume of leads and strong conversion rates.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

DECEMBER 15, 2020

Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. 6) Overall ROI.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. Another application is in social media marketing.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

Martech

SEPTEMBER 17, 2024

Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). A commonly used example is a social media campaign that generates a lot of followers but hardly any sales.

Marketing 62

Marketing Conversion Rate Click Through Rate Impressions 62

Martech

OCTOBER 22, 2024

Social media activity Following your company, engaging with your posts or sharing your content are critical indicators. Continuously refining your scoring criteria with input from sales teams helps prioritize high-quality leads, improving conversion rates and driving growth.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. This provides social proof alongside building trust amongst potential customers, thus leading to higher conversion rates. Twitter polls could help gather opinions.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Digital Remedy

MAY 14, 2024

In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Of course, media spend efficiency underpins targeted advertising with measurable outcomes. How Does Performance Marketing Work?

Media 105

Media Audience Conversion Rate Affiliates 105

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience.

Conversion Rate 105

Conversion Rate Conversion Manufacturing ROI 105

The Ad Tech Blog

JUNE 6, 2024

By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI). This allows for more personalized and relevant advertising, which can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. A Fast-Evolving Partnership Landscape The converged commerce media-CTV landscape has changed dramatically in a very short amount of time.

Media 90

Media CPM Retail Conversion Rate 90

AdvertiseMint

JANUARY 5, 2025

Common metrics include click-through rates, conversion rates , and return on investment (ROI). Whether it’s social media management , email marketing, or traditional methods like print and broadcast, it’s important to analyze where your audience spends most of their time.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. After creating their first ad, most media buyers will go back and create more versions of the ads. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Ad Monsters

NOVEMBER 18, 2024

AI has completely changed the way we approach campaign optimization in media culture. We can create a more customized customer experience that increases engagement and conversion rates by providing the appropriate message at the right moment.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Martech

FEBRUARY 19, 2024

Use data to optimize campaigns for better ROI and conversion rates. Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. Use data analytics to track and optimize the conversion rates at each stage of the customer journey.

Conversion Rate 105

Conversion Rate ROI Conversion MarTech 105

Martech

NOVEMBER 8, 2022

Conversion rate. Looking at the conversion rate helps build a bigger picture about the customer journey beyond opens and clicks. The conversion rate, of course, happens more often than not on the landing page,” Pay explained. “So This will help decide if paid media campaigns on other channels are worth it.

Conversion Rate 98

Conversion Rate Marketing ROI Conversion 98

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. Key metrics include engagement rates, conversion rates, and ROI.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

NOVEMBER 22, 2023

By implementing these strategies, you can get better ad results and maximize your advertising ROI. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. You should place different lead magnets on different social media platforms.

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

Martech

AUGUST 4, 2022

ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Exactly half of B2B marketers said social media was the top revenue driver. Most effective KPIs. Revenue drivers. Where the money will go.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. The demand for analytics skills will likely remain strong as marketing teams continue leveraging data to improve customer experience, drive sales and maximize ROI.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

The Ad Tech Blog

JUNE 1, 2024

Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. In the media sector, personalization engines help deliver content that matches the viewer’s preferences , thus increasing engagement and time spent on the platform. How does AI personalize ads?

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Martech

APRIL 3, 2023

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. This ultimately leads to higher conversion rates and stronger customer relationships. Create genuine connections with your buyers.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. This leads to higher conversion rates and improved ROI for marketers. What are the benefits of AI-driven personalization in AR ads?

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

The Ad Tech Blog

SEPTEMBER 11, 2024

This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners. This can lead to more personalized and targeted marketing strategies, resulting in higher conversion rates and customer satisfaction.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98