Conversion Rate Media Social Advertising 
Martech
SEPTEMBER 27, 2024
While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.
Single Grain
APRIL 3, 2023
There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5
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Single Grain
JANUARY 31, 2020
The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.
Single Grain
AUGUST 31, 2023
And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio.
Martech
NOVEMBER 22, 2023
During high-traffic times, you can try paid social advertising. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. You should place different lead magnets on different social media platforms.
Single Grain
AUGUST 25, 2020
Facebook is the most effective marketing channel — according to 67% of social advertisers. After creating their first ad, most media buyers will go back and create more versions of the ads. This comfort can boost conversion rates further. Videos can increase the conversion rate of your landing page by 80%.
Martech Series
FEBRUARY 16, 2023
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.”
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