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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

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3 high-impact email automations you need to drive revenue

Martech

Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Click-through rates: Identify content that resonates most strongly. Conversion rates: Prioritize automations linked to revenue. Time-sensitive promotional offers. 60 or 90 days).

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Conversion Rate (CVR): What Is It & How To Calculate

MNTN

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

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Conversion Rate (CVR): What Is It & How To Calculate

MNTN

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering.

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How e-commerce companies can brave the new retail environment

TechCrunch Ads

E-commerce companies were once considered nearly invincible as they grew unfettered and saw record profits. This is already evident in the lackluster earnings from major retailers such as Target and Walmart, where we’re seeing the mix of non-discretionary revenue accelerate due to inflation while discretionary item sales slow down.

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NFT Marketing: Everything You Need to Know to Get Started

Single Grain

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Before we discuss the different marketing strategies for NFT, let us understand every crucial bit of information related to non-fungible tokens. What Is an NFT (Non-Fungible Token)? million : Source.