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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion.

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Retargeting Retargeting platforms Conversion Rate Conversion 83
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What Is Retargeting?

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

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Retargeting Retargeting platforms Conversion Rate Conversion 40
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