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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. Brand protection: For an advertiser, protecting their brand is very important.

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The marketer’s guide to conquering data quality issues

Martech

Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. High bounce rates and low conversion metrics : Your email bounce rate suddenly spikes or your ad conversion rate plummets. Email verification services can flag invalid addresses.