article thumbnail

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

article thumbnail

The marketer’s guide to conquering data quality issues

Martech

Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. High bounce rates and low conversion metrics : Your email bounce rate suddenly spikes or your ad conversion rate plummets. Email verification services can flag invalid addresses.