Martech Series

FEBRUARY 9, 2023

A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders. Sporting a conversion rate 2300% better than promotional campaigns, automated emails made up 31.5% year-over-year (YoY). of all email orders with only 1.8% of the total number of sends.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Ad Monsters

JANUARY 7, 2025

According to PwC’s Global Entertainment & Media Outlook 2024 , consolidated media groups now control over 65% of digital advertising inventory across major markets, marking a 12% increase from 2023. Publishers implementing shoppable video content have reported conversion rates 2.2x

Media 99

Media Conversion Rate Affiliates Retail 99

InMobi

JUNE 25, 2014

The best examples here come from news, entertainment, social, and weather apps that have begun integrating the InMobi Native Ads platform. Incidentally, InMobi is seeing a 5x increase in advertiser conversions, and a 6x increase in publisher monetization on average.

Conversion 52

Conversion Native Advertising Advertising Conversion Rate 52

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can lead to higher click-through rates and conversion rates for the publisher.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech Series

JUNE 10, 2022

Over 90% Conversion Rates. Brands receive 2 times of conversational value and 5 times in profit. In 2021, GoSky AI in cooperation with its brand partners, tallied 11 million social users who interacted with brands amid several hundred million conversations. “Messenger delivers 3.5

Conversion Rate 81

Conversion Rate Non-Profit Conversion MarTech 81

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. How many viewers visited your website after viewing your advertisement?

Advertising 52

Advertising Retargeting CPA Audience 52

InMobi

SEPTEMBER 15, 2021

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021.

Conversion Rate 52

Conversion Rate Communications Click Through Rate Entertainment 52

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Conversion Rate Optimization (CRO) Conversion rate optimization focuses on improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Martech

MAY 3, 2022

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? Does your audience prefer informational content, entertaining content, or a mix of both? What are your goals? Personalized marketing content.

Media 144

Media Marketing Brand Awareness Audience 144

Ad Monsters

OCTOBER 18, 2022

Investing in OOH approaches can enhance ad spend, even during a recession because OOH significantly lowers the cost of advertising yet still generates profitable consumer data and conversion rates.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Single Grain

SEPTEMBER 13, 2019

20% wanted to see more entertaining ‘viral’ style videos. The home page, landing pages and blog posts are all fair game for video enhancement, and can increase conversions, help with SEO and send stronger brand messaging. 70% of marketers found that video increases their conversion rates better than any other format.

Marketing 112

Marketing SEO Conversion Rate Banner 112

MNTN

MARCH 10, 2025

Creating quality content that is entertaining (and lightly informative) is an excellent way to get your brand to stick in potential customers minds. Polls and surveys are another great way to engage with your customers directly and keep a conversation evolving. Youre building authority at this stage. Want a Closer Look?

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Basis

SEPTEMBER 6, 2022

The conversion rates will be music to your ears!”. So, what makes audio so unique, why is the category booming, and why should digital audio advertising be a larger part of your media conversations? And 54% of zoomers say they’ve started listening to more podcasts to help stay informed and entertained.

Conversion Rate 98

Conversion Rate Conversion Entertainment Ad Tech 98

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. sales, after a customer has engaged with your 3D item.

Marketing 132

Marketing Education Communications Entertainment 132

Martech

APRIL 18, 2023

That customer-centric focus is really what I started back in ‘95, entertaining 600 people a night in a nightclub. A: The “room” in email is your reporting, your conversion rate, your online behavior, heat maps, all that kind of stuff. Q: In email marketing, there’s no single room where everybody is mingling together.

Affiliates 105

Affiliates Conversion Rate MarTech Entertainment 105

Martech

MARCH 2, 2023

And on the other side of the action, the Videobomb platform generates analytics so marketers can measure conversion rates and ROI. Our platform is focused on engagement and ROI – not just entertainment.” Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum.

ROI 106

ROI Conversion Rate eCommerce Food 106

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. Let’s discuss 15 of them below. #1. Source: linkedin.com #7.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Digiday

OCTOBER 21, 2022

The measurability inherent in these bottom-funnel digital tactics leads brands to believe that their stories are working, but nothing compares with the engagement and conversion seen when brands can tell their full story all in one place — and to a captive audience. That’s where full-funnel DOOH comes in.

Click Through Rate 68

Click Through Rate A/B Testing Conversion Conversion Rate 68

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. Advanced lead nurturing and conversion optimization For expensive purchases in particular, lead scoring works by assigning points to customer actions (e.g., Content Calendar.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

MNTN

FEBRUARY 18, 2025

Read our step-by-step guide on Hulu advertising Roku With its large audience and presence as a staple in many modern home entertainment centers, Roku is perfect for personalized and impactful ad placements. higher average conversion rate , 48% higher average video view rate, and 41% lower average cost per visit.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Monetize More

DECEMBER 29, 2022

Another area where your operations teams can assist you in determining the finest type and placement for your ad experience on these sites is in tracking conversion rates over time. These pages may not be the greatest sources of video monetization, but they are still viable for fast-loading display ad placements. Step 5: REVIEW-TIME.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Single Grain

MAY 4, 2021

Fun: TikTok is an entertainment platform where people like to dance and have fun. High engagement rate : According to the Influencer Marketing Hub, TikTok has the highest social media engagement rates per post in contrast to Instagram and Twitter: To get maximum value from the platform, invest in the right tools to embellish your videos.

Media 128

Media Audience SEO Conversion 128

Single Grain

JUNE 23, 2020

Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Let’s take a look at their conversation. While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. What does that actually mean?

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

MARCH 3, 2023

Dive Deeper: How Remarketing Can Help Increase Conversions 2) Lead Generation: Monday.com Unlike Chatfuel, Monday.com uses native advertising for lead generation. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

OCTOBER 12, 2023

If you host dinners with friends, it could be something as simple as recording dinner conversations in a vlog-style video. Since the market is so new and their product is relatively cheap, creating videos that generate brand awareness will also likely generate conversions. create a contest!

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Single Grain

AUGUST 18, 2023

Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 6, 2024

Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 19, 2023

conversion rate when they create online ads on Google. You may be surprised to learn that the arts and entertainment sector produces the highest CTR of any industry on Google Ads: As stated previously, Google has different types of advertising to promote your brand and products/services.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Martech Series

OCTOBER 3, 2022

Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Digiday

APRIL 23, 2023

Color by numbers Paramount and Videoamp last week released an outcomes report on several campaigns in categories across across automotive, CPG, QSR and entertainment that ran on Paramount Network in 2022. organic revenue growth.

Media 72

Media Agency Entertainment Audience 72

AdvertiseMint

SEPTEMBER 18, 2023

They include: Sales staff salaries and commissions Sales software, tools, and systems Sales training and coaching Travel and entertainment costs Sales Collateral Expenses CAC also incorporates amounts spent on collateral used by your sales team. Improve conversion rates, target higher-value clients, or create upsells to increase CLV.

Conversion Rate 52

Conversion Rate Conversion ROI A/B Testing 52

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Conversion Rate Optimization (CRO) Conversion rate optimization focuses on improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

MAY 12, 2023

to 5% conversion rate from visits to sales is the right range to aim for. These four stages are: Awareness Consideration Conversion Retention There are even ways to further subdivide these stages, but the general pattern—from “just looking” to “buying a case”—is the same.

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

AdvertiseMint

AUGUST 13, 2023

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Average conversion rate The average conversion rate compares clicks to conversions. However, the average conversion rate of TikTok is around 3.4%. to $1.00.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Smart-Hub

DECEMBER 1, 2021

Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. Many types of programmatic advertising could help create better conversion and results. Entertainment — Does the content entertain the audience? These are just some examples of great retargeting strategies.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

SEPTEMBER 30, 2020

Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion. For example, Innovaccer , a healthcare data activation company that changes the way care is delivered, started with its focus on diverse sectors like finance, retail, entertainment and healthcare. 5) Promote Your Product Aggressively.

Healthcare 128

Healthcare Finance SEO Marketing 128