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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists.

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3 ways to use data analytics to connect with Hispanic consumers

Martech

Data analytics is essential for marketers to understand and engage their target audiences. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey. Hispanic market The Hispanic market in the U.S.

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10 Best Tips for Marketing of Business Services

AdvertiseMint

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Applying these techniques lets your target audience know about the services you offer. Social proof helps the target market trust the product or service more.

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Is Google Analytics going away? What marketers need to know

Martech

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting.

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How to control Performance Max campaigns

Martech

Think things like: Set correct targets that are related to business goals. Feed more timely and more detailed conversion information into the Google AI. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting. Campaign budgets.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. On the other hand, skippable video enables interest-based targeting on the basis of completion rates at scale.