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10 Real Estate Marketing Ideas You Should Never Skip in 2023

Ad Rants

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. What is Geofencing?

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Roopler and Chime Have Joined Forces to Deliver the Most Powerful AI-Driven Lead Generation and Nurturing Solution Yet.

Martech Series

The brainchild of a team of powerbrokers in the real estate and technology industries, Roopler and its proprietary AI assistant Ashley launched in 2022 to help real estate professionals overcome today’s two biggest industry challenges: finding and cultivating buyer and seller leads at an affordable cost and reviving old leads to recover value.

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The Power of Visual Storytelling for Boosting Online Engagement

Ad Rants

Efficient visual storytelling gives a way to money-making with more engagement and higher conversion rates. An example is a real estate company that has developed virtual reality software to take potential buyers on virtual tours of properties without leaving the confines of their homes.

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User Engagement Metrics in AR Advertising

The Ad Tech Blog

Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Interaction rates involve actions taken by the user within the AR experience, such as tapping, swiping, or interacting with virtual objects.

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Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Real estate companies use AR to offer virtual property tours, helping clients make informed decisions without physical site visits.