Adweek

JUNE 9, 2022

What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with.

Conversion 264

Conversion Cookies Ad Tech 264

Adweek

MARCH 6, 2024

These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping.

Cookies 354

Cookies Conversion Audience Marketing 354

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies 100

Cookies Retargeting Conversion Audience 100

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

Media 308

Media Cookies Conversion 308

AdExchanger

OCTOBER 21, 2024

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption. It’s An Essential Solution appeared first on AdExchanger.

Cookies 111

Cookies Conversion eCommerce 111

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. Was this investment wasted?

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS).

Cookies 129

Cookies Marketing CPA GDPR 129

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 121

Cookies Marketing Retargeting CPC 121

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? There isn’t a replacement for third-party cookies.

Cookies 115

Cookies Ad Tech Advertising Media 115

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” Conversely, Google Topics threatens to be a scattergun approach. After multiple delays. Are marketers finally ready for this?

Cookies 136

Cookies Impressions MarTech Retail 136

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

AdExchanger

JULY 25, 2023

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.

Conversion 98

Conversion Cookies Advertising 98

Martech

JANUARY 22, 2025

This case study underscores the potential of RMNs to reach the right consumers at the right time with personalized messaging that drives conversions, far surpassing the reach and impact of traditional advertising methods. “[D] on’t rely on third-party cookies,” he said. The results were remarkable: 1.5x

Retail 105

Retail Food Cookies Banner 105

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 112

Cookies Advertising First-Party Cookies Audience 112

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

Advertising 102

Advertising Retail Cookies Video Ads 102

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Martech

DECEMBER 3, 2024

Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. By understanding how different channels — especially newer ones — work together, you can better influence awareness, consideration and conversion, providing a clearer picture of the entire customer journey.

Media 121

Media Impressions Audience Conversion 121

Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. Goldberg highlighted a LIveRamp study looking at 70+ global publishers with ATS.

Cookies 98

Cookies CPM Impressions Conversion 98

Ad Monsters

NOVEMBER 25, 2024

Conversely, Therran placed the onus firmly on publishers, asserting that “the power has gone back to you” in the post-cookie era. On the other hand, Therran delved deeper into the complexities of audience identification and data distribution, especially as third-party cookies lose relevance.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Martech

JULY 12, 2024

On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates. This feature recognizes synonyms, alternate spellings, abbreviations, typos and more to help improve your customers’ search results.

Conversion Rate 108

Conversion Rate Cookies Conversion MarTech 108

Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the pain felt by advertisers may not be as apparent as that felt post-iOS 14.

Cookies 90

Cookies Marketing Conversion Media 90

illumin

MAY 30, 2024

Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Marketers need a holistic strategy when looking for a replacement for third-party cookies.

Cookies 96

Cookies Audience Ad Tech Conversion 96

Martech

AUGUST 1, 2024

Identity solutions can help tie conversions to ads, which is essential to proving their value. Although Google just issued a head-spinning reversal on third-party cookie deprecation for the Chrome browser, advertisers are seeking transparent, privacy-compliant alternatives that keep up with customer expectations and data regulations.

Retail 111

Retail Media Retargeting Audience 111

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 113

Conversion SEO Brand Awareness eCommerce 113

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. The post Google delayed third-party cookie deprecation: Why and what’s next? The reason?

Cookies 111

Cookies Advertising Conversion MarTech 111

Ad Monsters

OCTOBER 22, 2024

In a post-cookie world, publishers must build a solid identity strategy or risk falling behind. As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. That’s why the conversation around identity is so critical.

Cookies 100

Cookies Conversion Advertising Audience 100

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.”

Retail 114

Retail Marketing Conversion Cookies 114

Martech

JULY 12, 2024

However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented. While CDPs are a resourceful tool for activations, they are not a be-all and end-all solution.

ROI 110

ROI Conversion Marketing Education 110

Ad Monsters

MAY 15, 2024

JF : Retail media is the future because identity resolution will continue to be more difficult, even if cookie deprecation continues to be delayed. The post Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group appeared first on AdMonsters. It’s more than these industry forces.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Digiday

DECEMBER 5, 2023

The advertising industry appears set for a last-second scramble to adapt to a cookieless world if and when Google officially disables third-party cookies in its Chrome browser by the end of next year. That’s based on the conversations taking place during the Digiday Programmatic Marketing Summit in New Orleans this week.

Cookies 90

Cookies Pop-Up Healthcare Conversion 90

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Ad Monsters

NOVEMBER 14, 2024

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. Everyone agreed that AI is a tool and not a solution.

Audience 115

Audience Media Ad Inventory Cookies 115