Martech Series

JUNE 29, 2022

Jebbit, provider of the world’s leading zero-party data platform, announced the addition of several new e-commerce innovations that will help brands create more engaging online customer interactions and shoppable commerce experiences. Because clients own this domain, they can implement first-party cookies for tracking and segmentation.

First-Party Cookies 84

First-Party Cookies Cookies MarTech Marketing 84

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. Does GA4 use cookies? So it might seem jarring to think GA4 is messing with cookies at all. Yes and no.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

MARCH 6, 2023

Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” What a DMP can do Just because third-party cookies are one day going away, that doesn’t mean an end to third-party data. Another layer in the stack?

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Monetize More

NOVEMBER 15, 2022

Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. UID2 tokens are stored as first-party cookies on the user’s browser.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.

SEO 115

SEO Conversion Rate ROI Conversion 115

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. Through Teads’ Publisher Lab, the SSP hosts off-the-record conversations with publishers where they can all work together to derive roadmaps.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Basis

FEBRUARY 29, 2024

And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

Martech

FEBRUARY 15, 2024

It’s rare to have totally honest and in-depth conversations with competitors or exemplars. Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future. Get everyone aligned on timelines. Think future-forward.

First-Party Cookies 103

First-Party Cookies Communications MarTech Audience 103

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Artificial Intelligence This was definitely this year’s hottest topic.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. iOS14 : With changes to iOS14, Apple is altering how iPhone applications will receive and process conversion events.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Paleo AdTech

DECEMBER 10, 2023

TruEffect used redirects or installation behind the customer’s firewall to serve ads from the brand’s domain (actually a subdomain like ads.brand.com), enabling a first-party cookie that was more persistent and available than third-party approaches.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

TruEffect used redirects or installation behind the customer’s firewall to serve ads from the brand’s domain (actually a subdomain like ads.brand.com), enabling a first-party cookie that was more persistent and available than third-party approaches.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. Pixel is a piece of Javascript that collects first-party cookies. Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign Video Ads Last year, video ad spend totaled nearly $75 billion USD.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

NOVEMBER 28, 2023

It essentially takes information from Google and presents in a more conversational way. Do conversion rate optimization (CRO) programmatically. The aim of conversational marketing is to create unique experiences for each user by providing an interactive experience through chatbots, voice search, SMS and other digital channels.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52