Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “[D] on’t rely on third-party cookies,” he said. The results were remarkable: 1.5x

Retail 105

Retail Food Cookies Banner 105

Martech

AUGUST 1, 2024

“Advertisers are under increasing pressure to justify media investments as the availability of reliable performance data diminishes,” Andrew Frank, VP distinguished analyst with Gartner for Marketing Leaders told MarTech. Identity solutions can help tie conversions to ads, which is essential to proving their value. Processing.

Retail 111

Retail Media Retargeting Audience 111

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS).

Cookies 129

Cookies Marketing CPA GDPR 129

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities. Email: Business email address Sign me up! Processing.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates. Are you getting the most from your stack?

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” Conversely, Google Topics threatens to be a scattergun approach. After multiple delays. Are marketers finally ready for this?

Cookies 136

Cookies Impressions MarTech Retail 136

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. As the industry weans itself from cookie-tracking, other data sources are becoming more important. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Get MarTech! appeared first on MarTech.

MarTech 131

MarTech Cookies Conversion Marketing 131

Martech

JULY 12, 2024

On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates. The post Salesforce’s Summer 2024 release features time-saving enhancements appeared first on MarTech.

Conversion Rate 107

Conversion Rate Cookies Conversion MarTech 107

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech

DECEMBER 3, 2024

Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. By understanding how different channels — especially newer ones — work together, you can better influence awareness, consideration and conversion, providing a clearer picture of the entire customer journey.

Media 121

Media Impressions Audience Conversion 121

Martech

JULY 12, 2024

However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented. The post 3 strategies to navigate change as digital privacy evolves appeared first on MarTech. Email: Business email address Sign up now Processing.

ROI 108

ROI Conversion Marketing Education 108

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Martech promised: Scale. Google is moving away from third-party cookies. Drive more.

MarTech 126

MarTech Marketing SEO CPC 126

Martech Series

NOVEMBER 1, 2022

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.”

Retail 114

Retail Marketing Conversion Cookies 114

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 112

Cookies Advertising First-Party Cookies Audience 112

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 115

MarTech Healthcare Finance Cookies 115

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

MarTech 105

MarTech Conversion Cookies Brand Awareness 105

Martech

MARCH 20, 2023

The demise of third-party cookies makes this separation more intolerable. Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech. Their systems — from content to data and decision logic — had predated their martech stack to some extent. Get MarTech!

MarTech 104

MarTech Cookies Retail Media 104

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 113

Conversion SEO Brand Awareness eCommerce 113

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. It’s a simple yet powerful approach where everyone wins.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. The post Google delayed third-party cookie deprecation: Why and what’s next? The reason?

Cookies 111

Cookies Advertising Conversion MarTech 111

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 97

MarTech Media Cookies Audience 97

Martech

DECEMBER 3, 2024

A pipe to close conversion rate of around 20% to 30% was once considered a good average. Now cookies are going away. There’s enough robust data in there that even without cookies you can piece together robust identification.” The post Demandbase rethinks ABM amid B2B marketing challenges appeared first on MarTech.

Marketing 115

Marketing CPC Cookies Conversion Rate 115

Martech

OCTOBER 6, 2022

To do so, most enterprises rely on martech stacks that are a mix of legacy software, on-prem solutions and cloud-based SaaS offerings—a combination that can include up to a staggering 91 different tools—to find, sort, analyze and leverage consumer data. Get started today [ register for martech transformation in media webinar ].

MarTech 98

MarTech Media Conversion Rate Audience 98

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? For advertisers at the juncture of exploring new adtech to drive conversions and results, what top thoughts would you share with them? Implement conversion storytelling.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. Bounce rate Sessions lasting less than 10 seconds with no conversion events and only one screen view. Get MarTech! 2020: Google Analytics 4 is unveiled as UA’s replacement.

Cookies 145

Cookies GDPR MarTech Conversion 145

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.

Cookies 115

Cookies First-Party Cookies Retargeting Conversion 115

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Data incentivization. What is important to them?

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

Martech

MARCH 28, 2023

This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. Get MarTech!

MarTech 93

MarTech Communications Cookies Marketing 93

Martech

SEPTEMBER 12, 2024

While returning to Starbucks’ roots is essential, more than a cookie-cutter approach will be required. Design stores for connection: Create inviting and comfortable spaces to encourage lingering and conversation. The post The fading third place: A reflection on Starbucks and society appeared first on MarTech. Processing.

Food 109

Food Cookies Marketing Conversion 109

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. This shift puts Appspace right in the center of these workplace conversations and related technology decisions. This trend will continue with smaller and more targeted events that allow for deeper conversations.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Get MarTech! Voice conversations are rich sources of information and insight for managers, but they’re extremely difficult to mine. Cookie scanning (beta) and dismissing.

Cookies 108

Cookies Banner ROI Conversion 108

Martech

MAY 6, 2024

This has left us in a situation where data privacy is under stricter legislation, cookies are about to disappear and customers keep their data as close to their chests as possible. Don’t fear the cookie-less world The age of third-party cookies is coming to an end. It seems that we’re stuck between two extremes.

Cookies 126

Cookies Conversion Rate Conversion Marketing 126

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Marketing 101

Marketing Cookies ROI Conversion 101