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What Is Retargeting?

AdvertiseMint

Later, when they use other mobile apps or platforms, retargeting platforms use this collected data to show them tailored ads. For instance, if a user browsed products on a shopping app but didn’t buy, they might see a retargeting ad for those products on Facebook or other advertising platforms.

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The most effective ways to advertise your e-commerce business

Banner Flow

Also, to help with targeting, Facebook’s programmatic platforming boasts a wide range of options to help you show the right ads to the right people. Carousel ads on Facebook are already a proven success too, with advertisers seeing a 20% increase in conversion , so this is definitely an option worth exploring for any e-commerce business.