Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 3) WordStream Advisor.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 18, 2019

It's available for the catalog sales, traffic, and conversions objectives. Multiple Text Optimization : This feature hasn’t been fully rolled out yet, but it’s available to some users and will initially be available for the traffic, app installs and conversions objectives.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

SODP

JUNE 8, 2023

Advertisers can choose from multiple pricing methods such as cost per click (CPC), cost per acquisition (CPA), cost per install (CPI) and cost per view (CPV). CPA: CPA is also action based, advertisers can determine how much it costs to acquire a new customer. CPC is the right fit for businesses that want to gain new leads.

CPM 52

CPM CPA CPC Real Estate 52

MNTN

JULY 21, 2022

Edmundson stressed two key findings from these numbers: CTV is being widely adopted and is thriving as a performance channel that provides advertisers with fully measurable, real-time results. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Lemonads

APRIL 3, 2020

But you’ll also lose web traffic and conversions, so you have to take steps to mitigate this problem as well. These verticals include agriculture, construction, energy, retail, manufacturing, real estate, and travel, just to name a few. Even industries that experienced traffic boosts are seeing a decline in conversions.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

InMobi

SEPTEMBER 2, 2020

How top ad creatives can drive ideal ad performance around everything from branding to user acquisition, and what ideal conversion rates look like. Metrics like post-click conversion rate and acquired user lifetime value thus become what is tracked, as opposed to only raw installs. Why creatives are a key component to ad spend budgets.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52