Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.)

Marketing 122

Marketing CPL CPA Finance 122

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Content at the ToFu stage should be educational, informative and engaging. Other products or services will require much more education.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

APRIL 1, 2020

Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels.

Conversion Rate 126

Conversion Rate SEO Conversion Education 126

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. There are two formats to choose from: conversation ads or message ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

JULY 12, 2022

Demand generation brings both of these funnels into alignment with a customer-centric strategy that focuses more on educating consumers than selling to them. It turns a cold sales pitch into a friendly conversation and advertising copy into a genuinely helpful resource. Now they are finally ready to make a purchase.

CPL 52

CPL CPA ROI Conversion 52

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

APRIL 24, 2023

Dive Deeper: Absolutely Everything You Need to Know About 10x Content 3) BambooHR – Reduced CPL by Refining Their Lead Generation Campaigns BambooHR, a fully inbound B2B organization, aimed to enhance its lead generation capabilities and generate more leads from new buyers. And the best part?

Marketing 52

Marketing Retargeting Click Through Rate Audience 52