RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

AUGUST 13, 2019

We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. While Sponsored Products are usually for bottom-of-funnel (BOFU) conversions, Sponsored Brands is a better way to drive more top-of-funnel (TOFU) customers.

Video Ads 110

Video Ads Conversion CPC Banner 110

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Keep in mind that options like PMPs, CSLs, and email tend to have higher CPMs. Objective 3: Conversion and Action. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. They provide CPI and CPM formatting campaigns with banner, in-app, interstitial, native, video, and rich media ad formats.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. Total cost (ad spend) divided by actions/conversions/leads. For publishers, CPM pricing is the safest and easiest way to sell.

CPC 52

CPC CPM CPA Impressions 52

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Payment Model Minimum Traffic CPM N/A. Google ADX.

Ad network 52

Ad network CPC CPM CPA 52

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? It is relatively young. Importance. Short videos.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

MAY 2, 2023

This allows advertisers to target their ads more effectively and only pay for ad impressions that are likely to result in conversions or other desired actions. This can lead to higher conversion rates and a better return on investment for advertisers. CPM and served a 300×250 ad within the ad unit.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. Are you focusing on brand awareness, conversions, or another goal? Pick your publisher. Negotiate a deal. Get set up.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

CPA 52

CPA Affiliates CPM CPC 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Lemonads

OCTOBER 18, 2020

And, affiliates can also enjoy: Multi-language customer service Intuitive dashboard Low competition when compared to other push networks AdCash AdCash is a powerful demand-side platform established back in 2008. This ad network boasts a world-class support team and more than 100 million monthly subscribers.

Ad network 52

Ad network CPC Affiliates CPA 52

Lemonads

AUGUST 7, 2021

The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

InMobi

JUNE 5, 2018

There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP). Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

DECEMBER 18, 2023

Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. For instance, this can be an opportunity to create a black- and whitelist of publishers.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online,” the company said in a blog post. Best Buy Ads Taps DoubleVerify for Measurement.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. According to the company , Prebid.js

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. YouTube’s Albert said his company has been encouraging clients to consider a more premium/targeted audience strategy.

Impressions 68

Impressions Audience Ad Targeting Agency 68

MNTN

JANUARY 29, 2025

This ensures that ads are delivered to the right people, which increases the likelihood of conversion. Advertisers can use data such as impressions, clicks, and conversions to adjust their targeting and bidding strategies, resulting in better campaign performance. Real-time insights allow for quick adjustments to improve results.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52