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There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. Verification Tech Verificationservices add an additional layer of tech to each ad campaign. It then sends the verification company the details it collects in the process.
Thus, instead of being shown on particular websites that can be visited by anyone, ads can be displayed on any website connected to the programmatic ecosystem and shown to users who are potentially interested in the promoted product or service. However, most DSPs are equipped with traffic verification and other features.
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