Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids.

CPC 52

CPC CPM Viewability Impressions 52

Basis

JULY 6, 2022

MLO analyzes data from more than thirty tactic parameters, at the brand level, and dynamically creates models in real-time that determine how much a tactic should bid on each impression based on the likelihood that it will result in the desired outcome—whether that be clicks, conversions, video completions, or viewability.

Impressions 97

Impressions Machine Learning CPM Viewability 97

YieldBird

NOVEMBER 10, 2023

Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs. The timing couldn’t be better, with RPMs surging during this period.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

MNTN

OCTOBER 9, 2024

Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad. The most common conversion is a purchase, but you can set others as your conversion criteria, depending on your brand’s needs, such as signing up for email content or downloading an app.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad. The most common conversion is a purchase, but you can set others as your conversion criteria, depending on your brand’s needs, such as signing up for email content or downloading an app.

CPA 52

CPA Conversion Rate Viewability CPM 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. For example, interstitials have higher CPM rates than banner ads. Results vary.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

AdvertiseMint

OCTOBER 19, 2023

Impression-level ad revenue is often discussed in terms of CPM or Cost Per Mille. “Mille” refers to a thousand, so CPM denotes the cost or revenue generated per thousand impressions. Engagement Metrics: Impressions set the stage for deeper engagement metrics like clicks, interactions, and conversions.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

MARCH 5, 2023

Here’s what we have on the docket — followed by a few things that aren’t topics but will certainly find their way into the conversations taking place this week. Naturally, those conversations will also address the looming privacy and fraud concerns that come with these new territories. This spring’s summit is no exception.

Media 69

Media Click Through Rate Agency Conversion 69

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. It has a higher viewability and conversion rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

OCTOBER 27, 2023

Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Relevant content Content matters a lot.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

FEBRUARY 1, 2024

Faster ads get more views, clicks, and conversions, leading to higher ad revenue. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This whole process should run under the optimal time to get better results like more impressions , clicks , and conversions with the displayed ads.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Currencies : Real-time currency conversions. Higher-paying advertisers are ever-willing to pay a higher CPM for your ad spots. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory. Overall, improving attention metrics increases views, clicks, and conversions of your ads.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

VideoWeek

MARCH 11, 2024

The report tells a story of how MFA has become deeply embedded in the programmatic supply chain, which tallies with conversations that VideoWeek has had with other industry participants from various parts of the supply chain. we must buy for a certain low cpm and reach high viewability values with it while keeping it all brand safe.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Downstream conversion tracking, frequency measurement, and audience profiling. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

JUNE 5, 2018

There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Monetizing traffic with CPM Programmatic advertising typically operates on a pay-per-thousand-view model.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. Powered by the Innovid Key identity framework, the new solution matches multiple devices to user interactions, in order to increase conversion rate accuracy.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Adtelligent

OCTOBER 6, 2021

These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. and other products.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great. First, the CPM for pre-rolls is higher, so publishers can earn more money.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” This may produce less flashy conversion counts depending on your business, but it gave us a place to tell our story to our audience,” writes Henderson.

Cookies 120

Cookies Marketing Retargeting CPC 120

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM.

Viewability 52

Viewability CPM Impressions Header Bidding 52