The Ad Tech Blog

JULY 10, 2024

Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. Advanced Analytics: Leveraging AI and data analytics enhances campaign performance and insights. This not only enhances brand visibility but also improves the chances of conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech Series

OCTOBER 25, 2022

The platform has proven popular because of the impressive figures it generates. conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

DECEMBER 12, 2022

Once the conversion is done, the script is available within the AWS Glue console. First, the analyzer identifies the number of mappings and the complexity of the jobs that need to be converted to estimate the time and cost to convert the ETL jobs. Then, the converter converts each corresponding mapping into a PySpark script.

Data Management Platform 90

Data Management Platform MarTech Conversion Marketing 90

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. As a result, your budget will be used more efficiently.

CPC 111

CPC Demand Side Platform CPM Media 111

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 75

MarTech Data Management Platform Conversion Ad Tech 75

Martech

JUNE 22, 2022

Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion. ” The answer, for Movable Ink, was data-activated creative. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.”

Data Management Platform 109

Data Management Platform Conversion Impressions Marketing 109

Martech

JANUARY 14, 2022

Within the app, we allow people to easily create ana field map and then share it on social, continuing the conversation.”. But to be sustainable, marketers must practice proper data governance to keep everything in line. “This is a way to build some community and discussion around this topic.

Data Management Platform 126

Data Management Platform MarTech Audience Conversion 126

Martech

MARCH 9, 2022

Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for Slack, Google Analytics and Meta Conversions API.

Conversion 98

Conversion MarTech Marketing Data Management Platform 98

Ad Monsters

SEPTEMBER 24, 2024

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

MNTN

SEPTEMBER 4, 2024

You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). In this customer data platform vs. data management platform comparison, you’ll learn the advantages and disadvantages of each option.

Data Management Platform 52

Data Management Platform Audience Communications Advertising 52

MNTN

SEPTEMBER 4, 2024

You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). In this customer data platform vs. data management platform comparison, you’ll learn the advantages and disadvantages of each option.

Data Management Platform 52

Data Management Platform Audience Communications Marketing 52

Basis

JANUARY 24, 2024

First, view-through conversions will go away completely, which will impact almost everything except the click-through conversions. Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting.

Retail 88

Retail Advertising Cookies Marketing 88

Basis

FEBRUARY 21, 2024

Other tactics can elevate advertising relevance, like using a data management platform for audience segmentation and personalization, and pulling in web-based product catalog feeds for dynamic product insertion to enhance product discovery.

Marketing 111

Marketing Data Management Platform Healthcare Ad Inventory 111

Digiday

NOVEMBER 17, 2022

Chilly’s, a fast-growing reusable beverage containers and accessories maker, re-platformed its e-commerce site with Commerce Layer, expanding from five to 36 international markets. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

Impressions 96

Impressions CPM Data Management Platform Communications 96

Single Grain

SEPTEMBER 4, 2019

DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), of the target audience’s characteristics. Define Your User Segments.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Digiday

NOVEMBER 6, 2022

To be fair, OpenWeb’s premise sounds intriguing enough: help publishers become platforms for healthy conversation and free speech while helping those same businesses acquire first-party data in the process. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”.

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

MNTN

OCTOBER 23, 2023

Cross-device attribution helps you determine which touchpoint was responsible for the conversion. It also gives you a clearer picture of a potential customer’s conversion path, including how they first found you and what factors may have motivated the sale.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Basis

FEBRUARY 9, 2024

Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.

Advertising 93

Advertising Cookies Non-Profit CPA 93

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech Series

JUNE 9, 2022

The San Diego-based market research startup added a new algorithm called Idea Pool Manager into their smart survey platform. This implementation acts as the gearbox to their AI Open-End technology, delivering clean and useful data summaries to researchers.

Marketing 94

Marketing MarTech Conversion Data Management Platform 94

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. With Pathlight, you can understand your customers better and what aspects of the digital journey triggered the conversion.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. DCO can be constantly fed with data To work, the tool needs data feeds powered with relevant data. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

MAY 2, 2023

This allows advertisers to target their ads more effectively and only pay for ad impressions that are likely to result in conversions or other desired actions. This can lead to higher conversion rates and a better return on investment for advertisers. Overall, real-time bidding is a powerful tool for advertisers and publishers alike.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Data-driven or data-responsive creatives can help you do this.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

Single Grain

NOVEMBER 13, 2019

Here's an example of a buyer persona template : With programmatic advertising, you are not just relying on first-party data, which comes from your CRM and market research, but you can also use it in conjunction with third-party data offered by data management platforms (DMP).

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

OCTOBER 4, 2022

As they do so, Linkpop by Shopify allows merchants to launch social storefronts across platforms — accessible directly from their “link in bio” page — making it simple to convert followers into buyers and brand advocates. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Ad Monsters

MAY 22, 2023

What the Move Should Be AdTech advisor : “While marketing agencies suffer from the lack of fully owned audience records, even companies with the ability to collect such data also experience targeting issues. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

AdvertiseMint

OCTOBER 24, 2023

Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments. Demand Side Platforms (DSPs) operate at the intersection of technology and advertising, automating the complex process of media buying. How DSPs Work?

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Martech Series

AUGUST 29, 2022

Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.

Machine Learning 66

Machine Learning MarTech Conversion Marketing 66

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. that assist in maximum conversions. Which ad platforms do you use? How do you measure conversions? What tools do you use to manage your ad campaigns?

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

JANUARY 24, 2024

CDPs can also empower advertisers to maximize their first-party data for targeting and help with attribution by giving marketers a clearer view of the touchpoints in a consumer journey and how they contribute to enrollments or other kinds of conversions.

Education 52

Education Advertising Marketing Cookies 52

Basis

APRIL 11, 2023

Without many global benchmarks and standards for marketers to follow, it is these stories and these actions that are sparking the conversation. At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Could 2023 be the tipping point? Only time will tell.

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JULY 24, 2022

. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. The metrics being introduced address awareness, engagement and conversion.

Media 69

Media Agency Data Management Platform Retail 69