Conversion Data Management Platform GDPR 
Martech
MARCH 21, 2023
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.
illumin
JANUARY 2, 2025
Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.
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The Ad Tech Blog
JULY 10, 2024
Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. Advanced Analytics: Leveraging AI and data analytics enhances campaign performance and insights. This not only enhances brand visibility but also improves the chances of conversion.
illumin
DECEMBER 13, 2024
AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.
Martech Series
OCTOBER 18, 2022
OCBC processes over 120 billion data points monthly when deriving the Next Best Conversation for each customer. Uniper: Uniper is a global energy company that is actively addressing the challenges of the energy transition.
Ad Ops Hero
APRIL 7, 2023
An important thing to understand about CDPs is that, although they handle customer data , these pieces of software are not the same as a Data Management Platform (DMP). Now that you know how to analyze your data for customer insights, it’s time to lock down something else — the data itself.
Monetize More
MAY 2, 2023
It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. This allows advertisers to target their ads more effectively and only pay for ad impressions that are likely to result in conversions or other desired actions.
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