Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. to engage hyperlocal audiences more effectively.

Media 113

Media Advertising Ad Ops Non-Profit 113

VideoWeek

NOVEMBER 25, 2024

Where demand-side platforms (DSP) have APIs that can accept first-party offline identifiers, Maier notes that complexities arise when synching data with different OEM platforms. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. monday.com announced the general release of monday service, an enterprise service management platform.

MarTech 88

MarTech Demand Side Platform Machine Learning Conversion Rate 88

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

InMobi

MARCH 11, 2025

With support from partners (like a full-service DSP), they use AI-driven insights and personalize outreach efforts to reduce churn and maximize conversions. They ensure brands connect with users across third-party apps and owned platforms, amplifying reach and interaction.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. This results in higher conversion rates and a stronger return on investment for B2B marketers. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

FEBRUARY 19, 2024

So much so, in fact, that the ad tech, known as a demand-side platform, has become a focal point of conversations Amazon ad execs have had with advertisers in recent weeks about buying ads on Prime Video. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.

Ad Tech 98

Ad Tech Demand Side Platform Marketing Conversion 98

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Want a Closer Look? appeared first on MNTN.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

The Ad Tech Blog

JUNE 1, 2024

Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms. Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. How does AI personalize ads? What are the benefits of AI-driven personalization?

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. You will need to continually evaluate metrics clicks, conversions, lead quality, etc.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on. Processing.Please wait. Growing audience.

Geo targeting 104

Geo targeting Demand Side Platform Audience Ad Tech 104

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Different advertising platforms use different methods of tracking conversions, which leads to discrepancies. Or so you hope.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Basis

FEBRUARY 17, 2023

Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. a conversion). Conversion KPIs Advertisers have one main goal when running campaigns with the objective of conversion: to drive a consumer to complete an action.

CPC 97

CPC Advertising Click Through Rate Demand Side Platform 97

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Clearcode

AUGUST 4, 2022

Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Self-serve ad platforms can be used by different types of businesses, such as: AdTech Platforms. User Management.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

The Ad Tech Blog

JULY 10, 2024

Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. This not only enhances brand visibility but also improves the chances of conversion. Consistent Brand Messaging: Maintaining a unified message across channels strengthens brand recognition.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Smaato

JANUARY 30, 2024

The post Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management appeared first on Smaato. A significant shift is taking place, especially in how users engage in transactions through CTV. Open Measurement (OM), extended to support television for viewability purposes, is a crucial aspect of.

Conversion 52

Conversion Viewability Demand Side Platform Advertising 52

Ad Monsters

SEPTEMBER 24, 2024

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising? Keep the spending under control.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

MNTN

JANUARY 6, 2025

You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement? Which OTT device is driving more view-through conversions? Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ”

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

MNTN

JANUARY 22, 2025

This precision targeting improves relevance, reduces wasted impressions, and increases conversions. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs).

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Digiday

MARCH 9, 2023

As connected TV grows and the landscape becomes increasingly competitive, traditional linear advertisers and broadcasters are flocking to demand-side platforms to target highly localized audiences more effectively. CTV is expanding but not necessarily as quickly when it comes to local markets.

Demand Side Platform 68

Demand Side Platform Ad Ops Audience Advertising 68

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “If you use LiveRamp to manage audiences, you can use RampID as the key to join audiences with Amazon ad sales or customer analytics.”

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Digiday

OCTOBER 3, 2022

multiple sources, who requested anonymity given the politics involved in developing a cross-industry solution, hinted how conversations with marketers themselves (i.e. Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution.

Ad Tech 88

Ad Tech GDPR Demand Side Platform Conversion 88

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. The solution also offers a much-needed buying platform for retail networks to monetize their platforms more effectively.

Retail 68

Retail Retargeting Demand Side Platform Audience 68

Single Grain

AUGUST 13, 2019

We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. While Sponsored Products are usually for bottom-of-funnel (BOFU) conversions, Sponsored Brands is a better way to drive more top-of-funnel (TOFU) customers.

Video Ads 110

Video Ads Conversion CPC Banner 110