MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. DSPs go beyond just purchasing ad impressions.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. This precision targeting improves relevance, reduces wasted impressions, and increases conversions. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Image: Beeyond Media.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. You will need to continually evaluate metrics clicks, conversions, lead quality, etc.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

The Ad Tech Blog

JULY 10, 2024

Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. This not only enhances brand visibility but also improves the chances of conversion. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Clearcode

AUGUST 4, 2022

Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Self-serve ad platforms can be used by different types of businesses, such as: AdTech Platforms. User Management.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising? respectively.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the advertising industry is slowly but surely moving towards a privacy-first model.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

MNTN

JANUARY 6, 2025

You can track metrics from your OTT advertising efforts on platforms like MNTN, including: How many people viewed your advertisement? Which OTT device is driving more view-through conversions? Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “We’re working on aggregating signals to generate inferences that enable ad serving on what we call an anonymous impression.

Advertising 74

Advertising Demand Side Platform Conversion Audience 74

Digiday

SEPTEMBER 26, 2022

As ever, demand drives prices. The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. They also rationalize where those dollars go — i.e. wherever they can get safer, contextually relevant and better curated impressions.

Advertising 78

Advertising Marketing Ad Tech Impressions 78

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. With RTB, ad impressions are auctioned off in real-time.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Single Grain

AUGUST 18, 2023

Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

ROI 98

ROI Marketing SEO CPA 98

MNTN

JANUARY 16, 2025

Reduced Ad Waste with Increased Relevance : Addressable TV minimizes wasted ad impressions by targeting relevant audiences, leading to higher engagement rates and better brand perception. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look? appeared first on MNTN.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Single Grain

AUGUST 13, 2019

We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. While Sponsored Products are usually for bottom-of-funnel (BOFU) conversions, Sponsored Brands is a better way to drive more top-of-funnel (TOFU) customers.

Video Ads 110

Video Ads Conversion CPC Banner 110

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Offers access to ad agencies, demand-side platforms, and premium ad networks. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Time and again, ad execs are saying the same thing. “We

Advertising 77

Advertising Ad Tech Demand Side Platform Agency 77

Digiday

NOVEMBER 13, 2022

“So with that PMP tool and our [demand-side platform] partners, we’re able to make sure we are maximizing unique household reach but also not wasting impressions.” And that to me is a conversation we can have,” she said. “Do you need me to sign a piece of paper? . We’ll do that.

Demand Side Platform 69

Demand Side Platform Ad Tech Impressions Advertising 69

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

JUNE 29, 2020

However, most header bidding conversations in the market have publisher benefits at its core. This has often led demand partners to believe that header bidding is a zero-sum game, which is far from the truth. Such a system is inefficient because every user or impression opportunity is only valued basis a previous denomination.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Ad Exchange 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Objective 3: Conversion and Action. Recommended Key Performance Indicator(s): As you can imagine, the KPIs for a conversion or action objective are focused on efficiency.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. – Tony Pascal, SVP, Product & Technology. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. – Tony Pascal, SVP, Product & Technology. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52