Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. However, most DSPs are equipped with traffic verification and other features.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

InMobi

JUNE 5, 2018

There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Advertisers need to keep an eye on the target audience for obvious reasons.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52