Smart-Hub

APRIL 12, 2024

Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc. Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

InMobi

AUGUST 8, 2023

In this conversation, he takes us through his journey and talks more about his #LifeAtInMobi. Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

Demand Side Platform 52

Demand Side Platform Viewability Food Conversion 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Better Conversion Rates : Tailored to user preferences, in-app ads often result in more effective advertising campaigns and higher conversion rates.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. They Are Efficient and Cost-Effective. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Stuck in the conversion funnel. The Digiday Media Team.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” ” Such metrics could include social media mentions and online conversations generated by a campaign.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

JUNE 5, 2018

There are some ad servers that can provide in-depth campaign analytics like engagement metrics and conversion reporting as well. They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Clearcode

AUGUST 13, 2023

Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. In other words, RTB is always programmatic because it is an algorithmic auction. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

JUNE 8, 2022

Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. According to the company , Prebid.js

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. Tags are code snippets used to track display ads, conversions, and monthly visitors. Related Read : [link].

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 24, 2021

Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. Track ad viewability – as trackers are placed within the ad tag. This is because the ads are derived from the Ad Exchange which is a third party platform with multiple advertisers.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52