Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Account insights and profiling to identify the right target accounts using data and AI. Click here to download!

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans.

Audience 94

Audience Direct Data Cookies Advertising 94

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. This ensures that ads are delivered to the right people, which increases the likelihood of conversion.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

OpenX

JANUARY 14, 2025

Together, they explored how OpenX is addressing the evolving needs of advertisers and publishers by investing in its data and identity solutions, driving much-needed transparency in CTV, and more. Data-driven curation goes beyond site-lists and brand safety Curation may have been the biggest buzzword of 2024, but it didnt come out of nowhere.

Conversion 52

Conversion Electronics Direct Data Agency 52