The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising. What is Geofencing?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

MobileAds

JANUARY 20, 2021

High conversions. For example, an advertiser may report more conversion rates when they decrease or increase the difficulty. In August 2018, the US Agency Professionals conducted a survey among 200 high profile respondents at Media Agencies and brand advertisers to find the most effective in-app ad format. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digiday

SEPTEMBER 2, 2024

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media , social media , ad-supported streaming and display advertising.

Advertising 97

Advertising Display Advertising Marketing Retail 97

Ad Monsters

JANUARY 29, 2025

Sara Badler , Chief Advertising Officer , North America at The Guardian US, pointed out that many media planners still dont fully understand the value of news audiences. “Theres an education gap that needs to be addressed, she said, adding that these conversations should happen at every level of media planning.

Advertising 87

Advertising Audience Media Display Advertising 87

illumin

OCTOBER 24, 2024

Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Monsters

SEPTEMBER 17, 2024

As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. This is what happened to display.

Display Advertising 116

Display Advertising Clickbait Ad Tech Non-Profit 116

illumin

OCTOBER 24, 2024

Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

InMobi

AUGUST 9, 2013

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad.

Conversion 52

Conversion Mobile Ads Banner Rich Media 52

Martech

AUGUST 4, 2022

What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Here’s where marketers are looking to increase their spend in the coming year: Social media (52%) Content marketing (44%) Paid search (32%) Email (27%) Display advertising (26%). Why we care.

Marketing 122

Marketing Conversion Rate Brand Awareness Display Advertising 122

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JANUARY 3, 2024

Since online advertising is customized to each user, you can’t check to make sure your ad is displayed. Advertiser: “Hey, I’m not seeing my ad on your site.” Different advertising platforms use different methods of tracking conversions, which leads to discrepancies. Or so you hope. There are still problems.

Advertising 127

Advertising Impressions Demand Side Platform Conversion 127

Martech Series

OCTOBER 28, 2022

A Forrester report co-authored by Ramos provides insight into the conversation ahead: “Self-sufficient and digitally adept business buyers have no patience for wading through marketing and sales content that isn’t relevant, helpful, or interesting. Developing and delivering relevant, customer-centric messaging. Live Q&A.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Marketers always discuss the minimum amount of conversions to shoot for.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Ad Monsters

JANUARY 7, 2025

Tourism boards have partnered with publishers to create AI-powered personalized video trip planners, achieving conversion rates 3x higher than traditional display advertising. Digital advertising volatility and the need for sustainable revenue streams have pushed publishers to reassess their subscription strategies.

Media 99

Media Conversion Rate Affiliates Retail 99

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion.

Retargeting 107

Retargeting Retargeting platforms Conversion Rate Conversion 107

Martech

FEBRUARY 19, 2022

What is our process for analyzing inbound phone conversations? Are call conversions, missed opportunities or other in-call metrics most important? Many enterprises work with different partners for email, e-commerce, CRM , social media, paid search, SEO and display advertising. What kind of data can we pull out of calls?

Machine Learning 104

Machine Learning Display Advertising MarTech SEO 104

AdPushup

JULY 8, 2024

Discover the top-performing banner ad sizes for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. Banner ads have become a cornerstone of online display advertising, seamlessly blending into websites to catch your eye and lead you towards action.

Banner 52

Banner Display Advertising Conversion Advertising 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try.

A/B Testing 107

A/B Testing Conversion Audience ROI 107

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Bannerwise

MAY 28, 2020

Display advertising is a form of advertising that uses creative images, videos and other kinds of graphic designs to deliver a certain message. billion was spent on digital advertising as a whole - and a whopping 31% of it was spent on display advertising (also known as banner ads ). In 2019, roughly $333.25

Display Advertising 52

Display Advertising Banner Conversion Audience 52

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech

SEPTEMBER 7, 2023

Marketing and communications channel teams This includes channel teams focused on email, social media, digital display advertising, website landing pages or other critical channels to the buyer’s journey. Citizen data scientists It is important to remember that data is not solely in the hands of the data science teams anymore.

Communications 122

Communications Conversion Display Advertising MarTech 122

Single Grain

NOVEMBER 6, 2019

Whether your content results in conversions. Destination goals are great for tracking conversions if a particular action (purchase, download, sign-up) results in a visitor arriving at a particular page (like an order confirmation or a “thank you” page). Goal Conversion Rate (number of Goal completions / number of visitors x 100).

ROI 96

ROI Marketing Conversion Rate Conversion 96

Adtelligent

JULY 19, 2022

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Martech

JUNE 17, 2022

For example, an organization may typically include a data and analytics team, a marketing operations team, a content management team and an advertising team. In this situation, one team may own some tools, such as display advertising tools for the advertising team or the website CMS, which only the content management team can access.

MarTech 128

MarTech Conversion Rate Display Advertising SEO 128

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

DECEMBER 18, 2024

Instead of relying on traditional algorithms and paid ads, these systems providenatural, conversational responsestailored to user queries. Traditional keyword optimisation will give way to ensuring brand relevance in conversational AI platforms. This matters not only across the web, but across all forms of content consumed.

Media 52

Media Marketing Retail SEO 52

Digital Ad Blog

APRIL 26, 2023

Increased Conversion Rates Conversion rate refers to the percentage of website visitors who complete a desired action, such as purchasing or filling out a form. Digital marketing can help businesses increase conversion rates by optimizing their website and creating compelling calls-to-action (CTAs).

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Ad Ops Hero

JANUARY 25, 2021

Conversions: It defines number of actions taken after clicking on the ad. This is one of important metrics that advertisers usually look for to covert the visits to purchase or complete the desired action. Advertising Metrics. The display advertising cost is always based on the CPM model.

CPC 52

CPC Advertising CPL CPM 52

Martech

FEBRUARY 23, 2022

Are we currently extracting valuable information from sales calls, conversations and other interactions? Many enterprises work with different partners for email, e-commerce, CRM, social media, paid search, SEO and display advertising. Can we successfully integrate a sales enablement system with our existing tech systems?

Machine Learning 113

Machine Learning Display Advertising SEO Education 113

Ad Beat

MAY 9, 2024

Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers. There’s certainly something to be said for offering a clean, conversion-focused experience. How about the competition?

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Ad Monsters

SEPTEMBER 12, 2024

On one side of the docket, some small publishers and business owners assert that small businesses rely heavily on Google’s display advertising platform as it provides an effective and cost-efficient way to reach customers. Yet, industry opinions differ about how this should play out.

Ad Tech 105

Ad Tech Display Advertising Advertising Marketing 105

Ad Beat

JULY 3, 2024

So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. Surprisingly, they aren’t pushing for immediate conversions from their video ads. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107