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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising. What is Geofencing?

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. Another leading European casual game developer saw a 7X increase in conversions while promoting their app using a rich media interstitial ad.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

Whether your content results in conversions. Destination goals are great for tracking conversions if a particular action (purchase, download, sign-up) results in a visitor arriving at a particular page (like an order confirmation or a “thank you” page). Goal Conversion Rate (number of Goal completions / number of visitors x 100).

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Eight Performance Marketing Channels You Need to Use

MNTN

For example, with pay-per-click advertising, you only pay when someone engages with your social media materials. Other measurable benchmarks include the number of leads an ad generates or the conversion number down the sales funnel. Programmatic Display Advertising. Native Advertising. Partnership Marketing.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

But their channel selection is a real mixed bag: Source: Adbeat Their top five channels include: Gaming streamers Luke TheNotable and PrestonPlayz Child-friendly channels Masha and The Bear and Toy For Kids Real estate marketplace Zillow So are they targeting teens? Parents with young kids? Property buyers? Or all three?

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. There are several ways in which you can market your business using mobile advertising. Google is the main player when it comes to mobile display ads.

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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

There may also be other costs associated with running a franchise, including royalty fees, which are ongoing payments made to the franchisor, and costs for things like inventory, equipment, and real estate. An illustration of pay-per-click advertising is Google Ads.

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