Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

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MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

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Ad Server Rich Media Viewability Banner 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. The publisher earns revenue regardless of whether the ad was actually viewed or created some conversions. What Is eCPM?

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CPM Ad Inventory Impressions CPL 52

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Ad Viewability Ads that aren’t viewed do not generate revenue.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Digital Remedy

JANUARY 31, 2022

When integrated into a larger campaign, programmatic audio can create a cohesive and personalized advertising experience that is more likely to result in conversions. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience. Best Practices for Digital Audio Advertising. Holistic Reporting & Attribution.

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Advertising Click Through Rate Audience Ad Space 52

Monetize More

OCTOBER 4, 2022

For example, if a user searches for “gift ideas” on an e-commerce site, that user will see several different products displayed alongside the search results depending on what is being advertised at that time. This way, publishers can expect higher conversion rates. Audience Segmentation. Make the most of Q4 Spend.

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Header Bidding Native Advertising Banner Video Ads 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MobileAds

JANUARY 25, 2021

Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. For mobile display advertising , there are some things that an ad server must handle. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. AppsFlyer Debuts Data Clean Room. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. logos) in a ‘sponsored by’ manner.

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Ad Tech Impressions Media Agency 59

Brid.tv

SEPTEMBER 30, 2022

More specifically, pre-roll ads have a 47% better conversion rate than mid-rolls; and mid-rolls, in turn, have a 58% better conversion rate than post-rolls. . According to another study , it is not just the conversion rate that makes pre-roll ads great. Maximize Viewability With a Floating Video Player.

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Video Ads Conversion Rate Fill rate Ad network 94

Monetize More

DECEMBER 28, 2022

With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. Media Planning with digital attribution modelling is crucial for thriving in the online advertising industry for publishers and display advertisers. Tag Management Solutions.

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Ad Server Demand Side Platform Retargeting Ad Tech 52